how to setup a measurement plan - analytics

LONDON LESSONS 19/11/2014

HOW TO SETUP A MEASUREMENT PLAN

AGENDA

HOW TO SETUP A MEASUREMENT PLAN

1. Setup Business Objectives

2. Identify Goals

3. Setup KPI’s

4. Targets to track progress

5. Segments that we will study

XXX KPI REPORTING @ Team Victoria

1. Context

2. The IT Dashboard

3. Routines

WHY DO WE NEED TO ANALYSE…

…BECAUSE WE WORK AGILE!

“ The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning with the least effort.”

Eric Ries

THE ANALYTICS INFRASTRUCTURE

THE MEASUREMENT PLAN

THE MEASUREMENT PLAN

THE MEASUREMENT PLAN1. Setting Business Objectives and Tactics

Objectives should be DUMB:

Doable

Understandable

Manageable

Beneficial

1. Setting Business Objectives and Tactics

Examples of digital business objectives

THE MEASUREMENT PLAN2. Identify Goals for the Objectives

“Goals are specific strategies

you'll leverage to accomplish

the business objectives.”

THE MEASUREMENT PLAN3. Setup KPIs

“A key performance indicator (KPI)

is a metric that helps you

understand how you are doing

against your objectives.”

Do you want to rock Google Analytics?

THE MEASUREMENT PLAN3. Setup KPIs - REMEMBER!

“An actionable metric is one

that ties specific and repeatable

actions to observed results.”

THE MEASUREMENT PLAN4. Define your targets

“Targets are numerical values

you’ve pre-determined as indicators

of success or failure.”

THE MEASUREMENT PLAN5. Identify your segments

“Segments are any group of people,

their sources, onsite behavior,

and outcomes”

THE MEASUREMENT PLAN

WEEKLY KPI REPORTING @ TEAM VICTORIA

XXX MEASUREMENT PLAN

Business Objective

Goal

KPI

Segments

Increase CR Increase spent per customer

Sell more!

Increase performance

CR, Revenue, Transactions

AOV Load time

Desktop, Tablet, Smartphone

Targets5% CR desktop 2.5% CR tablet

1.5% CR smartphone- Trend should be to decrease,

on every device

BY: Enric Durany, Project Manager November 2014