how to seal the deal

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What is the secret to turning a CMS prospect into a Plone client? As Content Management Systems have become mainstream, customers are more sophisticated in the questions they ask and initial contacts can include in-depth comparisons to competitors. Organizing your information and having a plan to pitch Plone is the key to successful client acquisition. In this talk, Hendryx-Parker will unveil the process he follows to win.

TRANSCRIPT

Calvin Hendryx-Parker

Plone Conference 2010

Potential Plone Clients: How to Seal the Deal

Saturday, October 30, 2010

PLONE CONFERENCE 2010

Demo

Saturday, October 30, 2010

PLONE CONFERENCE 2010Natural salesmen

Saturday, October 30, 2010

PLONE CONFERENCE 2010

• Speak in Jargon

• Show Irrelevant Features

• Its not about you

• Badmouth other technologies

What not to do

Saturday, October 30, 2010

PLONE CONFERENCE 2010

• Listen

• Know who you are talking to

• Ask questions

• Be clear and concise

• Build a Relationship

What to do

Saturday, October 30, 2010

PLONE CONFERENCE 2010

• Establish credibility

• Trust

• Build a Relationship

Make an impression

Saturday, October 30, 2010

PLONE CONFERENCE 2010

• Time

• Money

• Quality

How will this helpthem

Saturday, October 30, 2010

PLONE CONFERENCE 2010

• Have everything installed and tested

• Have folder with demo content of many types

• Word Docs to copy paste from

• PDF Docs

• Multiple Images and Pictures

• Run everything local

• Have the right adapter for you computer

• Test your setup

Make sure you are prepared

Saturday, October 30, 2010

PLONE CONFERENCE 2010

Setup a story that people can relate to

Saturday, October 30, 2010

PLONE CONFERENCE 2010Don't be afraid to

recommend other

technologies

Saturday, October 30, 2010

PLONE CONFERENCE 2010

Show off real world usage

Saturday, October 30, 2010

PLONE CONFERENCE 2010

Demo

Saturday, October 30, 2010

Check out

sixfeetup.com/demos

Saturday, October 30, 2010

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