how to optimize your email workflow - tedc13 london

Create an Adaptable Design System

11

@briangraves

Anticipate Use Cases

@briangraves

‣Type of Email

‣Content Types

‣Common Elements

‣Content Priority

@briangraves

Design Patterns

@briangraves

‣Content Blocks

‣Several Variations

‣Patterns Not Pages

‣Modular HTML

‣Fit It Together

Photo by MailChimp

@briangraves

@briangraves

Create a Style Guide

@briangraves

‣Brand Fonts

‣Brand Colors

‣Diction

‣Image Specs

‣Include Your Design Patterns

@briangraves

@briangraves

Collaborate

22

@briangraves

Photo by Dan Mall

@briangraves

“Locking developers and/or designers into a 100% execution role is a missed opportunity; ideally, every role contributes to strategy.”

- Trent Walton

@briangraves

Photo by Trent Walton

@briangraves

There Is No ‘Best Way’(Only What Works For Your Team)

33

@briangraves

@briangraves

@briangraves

Iterate

44

@briangraves

@briangraves

@briangraves

Get Involved. Give Back.

55

@briangraves

“Once the techniques & tooling are built up, the cognitive load of dealing with bullshit is lifted & more focus can be spent on creating great content.”

- Jason Rodriguez

@briangraves

@briangraves

@briangraves

@briangraves

@briangraves