how to maximize your use of linkedin

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How to Maximize Your

Use of LinkedInLinkedIn, the #1 social media site for

business professionals, can be a powerful

tool to help you meet your professional

goals. It transcends industries, job titles,

and employers across the globe. It is an

important resource whether you are a

student, recent graduate, experienced

professional, or recruiter.

Audio broadcast begins at 12:30 p.m. ET. We will perform audio tests at 12:15, 12:20,

and 12:25 p.m. If you cannot hear audio on your computer,

please call 877-668-4493 and enter Access Code: 664 934 230

Thursday, February 18, 2016

12:30 p.m. – 1:30 p.m. EST

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Today’s Webinar Agenda1. Understanding LinkedIn Navigation

2. Using Advanced Search

3. Editing your LinkedIn Profile

4. Privacy & Settings

5. Optimizing Communications via LinkedIn

6. Accessing LinkedIn on the Go

7. Q&A

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Questions throughout today’s webinar?

Please enter your questions through the private chat feature at the right side of your screen.

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Who We Are

Tracy Morgan

Career Services Advisor

tmorga2@walshcollege.edu

www.linkedin.com/in/tracyamorgan1

Brenda Meller

AVP, Marketing

bmeller@walshcollege.edu

www.linkedin.com/in/brendameller

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POLL

How Would You Classify Your

Experience Level on LinkedIn?

A. Beginner

B. Intermediate

C. Advanced

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Walsh College and LinkedIn

• Social Media for Business, Marketing Curriculum

• Career Services

• Community and Employer Outreach

• Business = Business

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LinkedIn Reminders

Company rules / policies

LinkedIn will change… again

Everyone has a different comfort level

Listen, learn, consider… then decide

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POLL

Please share your Walsh

affiliation:Select all that apply:

A. Student

B. Alumni

C. Employer / recruiter

D. Future student

E. Faculty / staff

F. None; just interested in LinkedIn

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What is

• Professional networking site:

• Launched in 2003 (Brenda: 2006; Tracy: 2008)

• 347 million, 200 countries*

• 40% check in daily**

• Every Fortune 500 company*

• Per CEO: average of 930 connections**

• “Connections”

*Source: LinkedIn.com

** http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/

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LinkedIn Navigation Basics

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LinkedIn Advanced Search

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LinkedIn Basics – Profile• Picture is strongly encouraged

• Complete Profiles get more attention

• Use “View profile as” to see what others see

• Customize your URL

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LinkedIn Basics - Profile• Create a Headline

– Who are you?

– Use keywords and symbols Brynne Tillman Post

• Add a Background picture

• Develop a strong Summary

– Okay to be conversational and use “I”

• Complete relevant sections

– Skills, Endorsements, Recommendations

File type JPG, GIF or PNG

No larger than 4MB

Pixel dimensions between 1000 X 425

and 4000 X 4000

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LinkedIn Basics – Profile

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Privacy and Notifications

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Privacy and Notifications

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Privacy and Notifications

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POLL

Do you personalize invitations

you send via LinkedIn?

A. Always

B. Sometimes

C. Never

D. Wait… you can personalize

invitations? I thought you had to

use the standard invitation.

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Optimizing Communications

• Connecting

• Status Updates

• Karma and Etiquette

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2. Click blue

search icon

Connecting: There IS A Better Way

1. In search box,

type in name.

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CAUTION:

If you click

“Connect,”

you CANNOT

personalize

your invitation

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On the Profile: CONNECT

Want to connect with Jessica? Tell her Brenda sent you.

https://www.linkedin.com/in/jessica-hruska-05704384

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ALWAYS

ALWAYS

ALWAYS PERSONALIZE YOUR NOTEBONUS: be helpful.

Create social media karma.

Personalization is KEY

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What to Do with Unknowns?1

2

3

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Gracious and Appreciative, but Curious

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4

5

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POLL

When is the last time you

updated your status on LinkedIn?

A. This morning

B. This week

C. This year

D. I’m not sure

E. What’s a status update?

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Update Your Status NOW

Your status

1. Update your

status TODAY.

2. Update your

status once

per week.

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Suggested Status Updates

Suggested Status Update BONUS

Conferences, workshops,

etc. attended

ADD: what you LEARNED

Industry news item ADD: your key takeaways

Company items: news ADD: a 1-sentence preview

Business tips ADD: how this can help the reader

LinkedIn tips or inspirational

messages

ADD: the text “please click to share”

Help spread the word for a

network connection

Tag them in your status update

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Inspirational Messages ROCK

• Non-salesy

• Dual purpose: self-motivate, motivate others

• Like attracts like

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Tag: Individuals, Companies

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You Can Create

Positive Karma

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Communication Etiquette

• Personalization is key

• Help Your Network:

Like, Tag, Comment,

Share

• Be careful of the

“cold call” connection approach

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Accessing LinkedIn On the Go

CAUTION!

Don’t send invites using

the mobile app.

WHY?

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CAUTION! Invitations on Mobile

• No opportunity to personalize

• Risky

• But, sometimes OK:

– Recent (mention the invite)

– Familiar and High Likelihood

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You can search… …find…BUT: no opportunity to

personalize your invitation.

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Connect the dots…AND personalize your

invitation.

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YOUR HOMEWORK

1. Get on LinkedIn

2. Set up your account

3. Connect with us with a PERSONALIZED invitation

4. Create Social Media Karma: like, share, comment

5. Download the LinkedIn App

6. Post a status update TODAY, and tag us

7. Check out our five-part videos at

www.walshcollege.edu/linkedintraining

BONUS: spend 15 minutes a day EVERYDAY

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Questions?