how to make news and noise as a startup by aman raj - avp, communications - inshorts

What is Target Audience?And who is yours?

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What is PR?In one line

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Let's talk about these• Advertising Vs PR• PR - Large co Vs Small co• Is every business PR-able?• What PR can do and what it can't• What does a PR agency do?• Who should do PR for you?

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PR Glossary1. Media List2. Press Release3. Pitch Note4. Relationship building meeting5. Media Round6. Exclusive Story7. Newswire Flash8. Quote

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Type of Media outlets1. Newswires2. News Channels3. Mainstream Dailies and websites4. News Magazines and websites5. Trade Magazines and websites6. Tech and Startup Media7. Viral Content websites8. Bloggers and influencers

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Create your own media• Blog - Articles, Listicles, Reviews,

Infographics etc• Social - Fb page/group, Twitter handle,

Instagram, Linkedin, Youtube channel, Slideshare

• Newsletters and emailers• Whatsapp groups vs broadcasts• Print - Magazine/Digest/Diary

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Some points to ponder upon• Visual is winning but it doesn't give SEO• Memes, GIFs > Articles and Infographics• The facebook page is dead for small

business without $$$• Nobody reads newsletters anymore; for

emails, text is still a winner• Everyone hates whatsapp groups unless

they are tightly moderated• PR can rarely boost sales, it boosts the

sales potential

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Proactive PR techniques• Press Releases and announcements• Awards and lists• Commemorative days and offers• Story Pitches• Commemorative days and offers• Events - Conferences and Bootcamps• Awards and Lists• Polls, surveys, and reports• Guest articles, blogs and opinions

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Reactive PR techniques• Quotes/reactions on industry

developments• Participation in trend stories• Speaking at events/

conferences/industry events• Joining Trade Associations and

participating in their panels/meetings• Helping others create content

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How to charm influencers?• Delight them with your product/service• Repurpose their content and make it

awesomer• Interview them or cast them in your

video• Challenge them in an article• Ask them to fund your company• Invite them to join your advisory board

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How to create controversy• Do Crazy Shit!• Respond controversially to national

and international developments• Take a contrarian stand and back it up• Launch a service/micro-service

catering to a contextual problem• Break taboos• Don't be afraid to polarize

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Which content forms get max virality

• Facebook albums• Listicle and explainer videos• Witty tweets/replies• Open Letters• Memes• Offbeat ad campaigns• Simplicity trumps everything, even

creativity!cc: luc legay - https://www.flickr.com/photos/49503019876@N01

Tools you need to win• Analytics: Google Analytics and Localytics• Media Tracking: Google alerts and Wizikey• Measuring reach: Similar web, Alexa• Haiku Deck for presentations, Infog.ram

and Piktochart for Infographics, Knightlab for timelines, Grammarly for editing

• Pinterest, 9GAG and Imgur for memes and Gifs

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Groups you need to join• MediaList• MediaMovements• Media.Update• Bangalore Startups• Bangalore Startups Connect• Delhi Startups

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Think of 3 PR IdeasFor your business.

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