how to lighten up communication without making light of your message
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Presented by Sheri Booms Holm, Communications Director, West Central Initiative
Com
mA
Day
s •
San
Fra
ncis
co •
Sep
t. 17
-18,
2011
How to Tackle: • High (Graphic) Standards Hell• The Curse of FoundationSpeak• Sit-Down, Drag-Out Events
Presented by Sheri Booms Holm, Communications Director, West Central Initiative
Com
mA
Day
s •
San
Fra
ncis
co •
Sep
t. 17
-18,
2011
OR:How to Lighten Up Your Communications Without Making Light of Your Message
Rural – deep roots – aging – land o’ lakes and prairies
Meet West Central Minnesota
Family-oriented – love the outdoors – humble – do-it-yourself-or-it-doesn’t-get-done attitude
Our Target Audiences
You are now a SLAVE to this handbook! BWAHAHAHA!
Graphic
Standards
HELLGraphic Standards
Graphics Standards HELL
Cornered by Color
Graphics Standards HELL: Cornered by Color
Publications Past …
Graphics Standards HELL: Cornered by Color
Meet the WCI palette dream team!
Graphics Standards HELL: Cornered by Color
Publications Past … … and Present
Graphics Standards HELL: Old Logo—New Tricks
Graphics Standards HELL: Old Logo—New Tricks
Graphics Standards HELL: Old Logo—New Tricks
Graphics Standards HELL: Old Logo—New Tricks
FIRST will devise market-driven strategies that integrate workforce development efforts with economic development and education. Our FIRST grant goal is to identify the clusters in this nine county region, then identify the significant sectors, then occupations in demand in those sectors. WSA2 5 year strategic plan goals are to annually select a sector, convene the significant stakeholders in that sector and develop strategies to support that sector. This work will give the WSA2 WIB the information they need to prioritize the sectors to meet their Five Year Strategic Plan goal, “to positively impact community sustainability through quality practices embedded in RMCEP workforce development.”
The Curse of FoundationSpeakAre they
talking to us?
The Curse of FoundationSpeak
W W B SWHAT WOULD YOUR BLOG SAY?
FIRST will devise market-driven strategies that integrate workforce development efforts with economic development and education. Our FIRST grant goal is to identify the clusters in this nine county region, then identify the significant sectors, then occupations in demand in those sectors. WSA2 5 year strategic plan goals are to annually select a sector, convene the significant stakeholders in that sector and develop strategies to support that sector. This work will give the WSA2 WIB the information they need to prioritize the sectors to meet their Five Year Strategic Plan goal, “to positively impact community sustainability through quality practices embedded in RMCEP workforce development.”
Sit-down, Drag-out
EventsFree
food! A plaque!
And I want to go
to this event
because…?
Family-oriented – love the outdoors – humble – do-it-yourself-or-it-doesn’t-get-done attitude
Our Target Audiences
Baseball Bash
Baseball Bash
Baseball Bash
Baseball Bash
Baseball Bash
Summary
1. Know your audience2. Modify what you can’t
outright change3. Test the boundaries
What’s your story?
1. What’s in YOUR communication house of horror?
2. Have you turned a dud into a delight? A negative into a positive?
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