how to launch loyalty-driven ad campaigns

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A NEW WAY TO ADVERTISE ONLINE

LOYALTY-DRIVEN AD CAMPAIGNS LAUNCHED IN 4 EASY STEPS

STEP ONE

1. HOW MANY CUSTOMERS DOES YOUR BRAND WANT TO ACQUIRE?

!• This determines the number of loyalty cards that will be

available on a site for audiences to fill up and redeem

STEP TWO

2. WHICH KIND OF REWARD WOULD YOU LIKE TO SPONSOR?

!• Cash (redeemable towards your product or service) • Loyalty Points (from your loyalty program) • Travel Miles (from your travel program) • Stars (redeemable towards your product or service) • % off (discounts towards a purchase)

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STEP THREE

3. HOW MUCH WOULD YOU LIKE TO OFFER PER VISIT?

!CHOOSE ANY DENOMINATION PER VISIT (examples below):

!• $1 per visit (redeemable towards your product or service) • 30 points per visit (from your loyalty program) • 6 miles per visit (from your travel program) • 2 stars per visit (redeemable towards your product or service) • 5% off per visit (discounts towards a purchase)

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STEP FOUR

4. ENTER CAMPAIGN DETAILS !

• Sponsor Name, Website, Twitter handle, Facebook page, Logo • Choose your campaign start and end dates • Submit campaign for approval

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BONUS STEP!

CELEBRATE THE LAUNCH! !

• Once approved, campaign goes live on the start date • All Site and Brand Followers are notified about the new campaign • Spread the word on social media to help make the campaign a

huge success!

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DELIVER AMAZING KPIs & REPORTS !

• # of Brand Impressions (widget loads and exposure) • # of Brand Interactions (clicks to redeem brand reward) • # of Reminder Emails (sent to all reward followers) • # of Customers Acquired (rewards redeemed) • # of Brand Followers (for future campaigns) • # of Brand Tweets & Facebook Posts (social amplification) • And MORE!

WOW ADVERTISERS WITH STELLAR RESULTS

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SURPRISE & DELIGHT CUSTOMERS

ISSUE REWARDS WITHIN 72 HOURS !

• Your Customers worked hard to earn their loyalty reward • Make sure you send all redeemers their reward ASAP!

WIDGET SPECS

300px

375px

Sponsoring Brand Logo !• Image size = 400 x 400 pixels appears as

65 x 65 pixels in campaign !Cards Left!

• Number of Customers to Acquire • 100 cards minimum

!Reward Denominations!

• Dollars • Points • Miles • Stars • Percentage

!Countries!

• Canada • USA • UK

!Implementation!

• Direct tags on site • Campaign Created via Publisher Portal

Recommended Placement!• Article pages, Blog posts, Native Ads, • Micro-sites, Post Twitter Party Giveaways

WHAT PEOPLE SAY ABOUT LOYALTY CAMPAIGNS

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A NEW WAY TO ADVERTISE ONLINE

LOYALTY-DRIVEN AD CAMPAIGNS Real ROI. Real Results.