how to improve your digital governance
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How to Improve Your Digital Governance
Bryan House VP Product Marketing#
Agenda!
• The digital governance problem • Who’s impacted? • When do I need a digital governance strategy? • A solution – Acquia Cloud Site Factory • Q&A
Agenda!
• The digital governance problem • Who’s impacted? • When do I need a digital governance strategy? • A solution – Acquia Cloud Site Factory • Q&A
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Demand for New Digital Experiences Outpacing Capacity to Deliver#
!PACE OF DIGITAL MARKETING INITIATIVES ACCELERATING!
Impact on Marketing & IT Teams#
MANAGING MANY SITES AT SCALE !IS DIFFICULT!
Complexity Increases Fast… !Bu
sines
s Un
its
Prod
uct 3
Pr
oduc
t 1
Prod
uct 2
Regions Market x Market y Market z
… Exponentially in Global Businesses !Bu
sines
s Un
its
Prod
uct 3
Pr
oduc
t 1
Prod
uct 2
Regions Market x Market y Market z
Markets
Prod
ucts
What’s the Issue?!
• Marketing sites often create “noise” for IT
• Slow, cumbersome process for site creation
• Site owners lack skills to update sites
• Disconnect between IT & Marketing
Agenda!
• The digital governance problem • Who’s impacted? • When do I need a digital governance strategy? • A solution – Acquia Cloud Site Factory • Q&A
Digital Marketer, aka “the Business” !
Titles!• VP Digital • Dir. eMarketing
Pain!• IT bottlenecks, slow to market • Cannot make changes or update own sites
Objectives!• Self-service sites in days • Eliminate IT bottlenecks • Responsive, mobile sites
Image source: http://mashable.com/2013/05/01/7-types-of-digital-marketer/#
Application Development Teams, aka “IT”!
Titles!• CIO • Dir. Software Development
Pain!• Marketing sites are noise, afterthought • Lack of self sufficiency for marketing
Objectives!• Simplify site creation, self sufficiency • Repeatable process for new sites • Separation between business critical & marketing sites
Technology Teams at Digital Agencies !
Titles!• CIO • Dir. of Technology
Pain!• Builds done piecemeal historically • Cost containment
Objectives!• Repeatable, low cost build process • Focus on agency’s core competencies
Digital Governance Objectives !
• Standardize the brand experience
• Responsive sites out of the box
• Focus scarce resources appropriately
• Change delivery model for new websites
• Operate at the pace the business demands
Flexibility and Speed Drive !Digital Experience Systems !
Source: Forrester Market Overview: Digital Experience Service Providers, February 2013
Core Business Systems
• Slow, deliberate change • Little experimentation • Emphasize transaction • Risk-averse
Flexibility and Speed Drive !Digital Experience Systems !
Source: Forrester Market Overview: Digital Experience Service Providers, February 2013
Digital Experience Systems
Core Business Systems
• Fast, frequent changes • Lots of experimentation • Emphasize content • Risk-tolerant
• Slow, deliberate change • Little experimentation • Emphasize transaction • Risk-averse
Flexibility and Speed Drive !Digital Experience Systems !
– Marketing and line-of-business staff need more control. Digital experience requirements necessitate a shift toward more “control” over digital channels by marketing and line-of-business people.
– This doesn’t mean that IT cedes ownership of enterprise technology. But it does mean that IT should take a leadership role when it comes to digital experience tools and technology in order to be responsive to business needs and deliver the right capabilities.
Source: Forrester Market Overview: Digital Experience Service Providers, February 2013
Achieve Systems of Engagement that Deliver the Best of Both Worlds !
GIVE MARKETERS AGILITY AND FREEDOM TO CONNECT WITH DIGITAL CONSUMERS !
+!
SCALE TO MEET NEEDS OF IT ORGANIZATION!
Delivering More for Less !
Qua
lity
& S
ecur
ity
Sca
labi
lity
Cap
abili
ty
Spe
ed to
Mar
ket
Flexibility
Cos
t
Increase capability of marketing sites, while reducing costs across the board
Agenda!
• The digital governance problem • Who’s impacted? • When do I need a digital governance strategy? • A solution – Acquia Cloud Site Factory • Q&A
When Should I Get Serious about Governance?!
# of websites few many
degr
ee o
f web
site
cons
isten
cy
low
high
When Should I Get Serious about Governance?!
custom brand experiences
bespoke build & deployment approach
custom brand experiences
repeatable deployment methodology
standardized brand experiences
bespoke build & deployment approach
standardized brand experiences
repeatable deployment approach
# of websites few many
degr
ee o
f web
site
cons
isten
cy
low
high
standardized brand experiences
bespoke build & deployment approach
When Should I Get Serious about Governance?!
custom brand experiences
bespoke build & deployment approach
custom brand experiences
repeatable deployment methodology
standardized brand experiences
repeatable deployment approach
# of websites few many
degr
ee o
f web
site
cons
isten
cy
low
high
Point at which the bespoke approach
breaks down
standardized brand experiences
bespoke build & deployment approach
When Should I Get Serious about Governance?!
custom brand experiences
bespoke build & deployment approach
custom brand experiences
repeatable deployment methodology
standardized brand experiences
repeatable deployment approach
# of websites few many
degr
ee o
f web
site
cons
isten
cy
low
high
Point at which the bespoke approach
breaks down
Well-defined digital
governance strategy
Sample Governance Approach
Drupal
Templates
Sites
Sample Governance Approach
Drupal
Templates
Sites
Platform Implementation Team Product manager, tech lead, backend dev, frontend dev, QA
Sample Governance Approach
Drupal
Templates
Sites
Platform Implementation Team Product manager, tech lead, backend dev, frontend dev, QA
Site Implementation Team Agency, creative, UX, visual design, frontend dev, backend dev
Sample Governance Approach
Drupal
Templates
Sites
Platform Implementation Team Product manager, tech lead, backend dev, frontend dev, QA
Site Implementation Team Agency, creative, UX, visual design, frontend dev, backend dev
Overall Governance Executive sponsor, business strategist, architects
Predictable Patterns for Digital Lifecycle Management!
Drupal User Experience platform#
Analytics#
Features#
User Experience#
Creative#
Personalization#
Content#
Softw
are!
Cam
paig
n St
rate
gy!
Web Server#
Clou
d P
latfo
rm!
Operating System#
Database#
Redundancy / Scalability#
Performance / Availability Monitoring#
Content Delivery Network#
Multisite Management Tools#
Time to Market
Cost
Predictable Patterns for Digital Lifecycle Management!
Drupal User Experience platform#
Analytics#
Features#
User Experience#
Creative#
Personalization#
Content#
Softw
are!
Cam
paig
n St
rate
gy!
Web Server#
Clou
d P
latfo
rm!
Operating System#
Database#
Redundancy / Scalability#
Performance / Availability Monitoring#
Content Delivery Network#
Multisite Management Tools#
Time to Market
Cost $$$
Bespoke
Predictable Patterns for Digital Lifecycle Management!
Drupal User Experience platform#
Analytics#
Features#
User Experience#
Creative#
Personalization#
Content#
Softw
are!
Cam
paig
n St
rate
gy!
Web Server#
Clou
d P
latfo
rm!
Operating System#
Database#
Redundancy / Scalability#
Performance / Availability Monitoring#
Content Delivery Network#
Multisite Management Tools#
Time to Market
Cost $$$ $$
Bespoke PaaS
Predictable Patterns for Digital Lifecycle Management!
Drupal User Experience platform#
Analytics#
Features#
User Experience#
Creative#
Personalization#
Content#
Softw
are!
Cam
paig
n St
rate
gy!
Web Server#
Clou
d P
latfo
rm!
Operating System#
Database#
Redundancy / Scalability#
Performance / Availability Monitoring#
Content Delivery Network#
Multisite Management Tools#
Time to Market
Cost $$$ $$ $
Bespoke PaaS SaaS
Agenda!
• The digital governance problem • Who’s impacted? • When do I need a digital governance strategy? • A solution – Acquia Cloud Site Factory • Q&A
Acquia Cloud Site Factory!
• Acquia empowers digital business leaders to build: – large numbers of diverse, content-rich sites – which enable self-service site creation and content updates – resulting in new site delivery within days – via a delivery platform that enables a repeatable, predictable
site governance workflow and management tools
Acquia Cloud Site Factory
Build Deliver Manage
Fully-Integrated !Digital Experiences as a Service Platform!
• Accelerate delivery of unique, branded experiences
• Simplify operational management and improve efficiency
• Reduce the cost to manage large multisite deployments
• Eliminate risk with managed service
Backed by the OpenSaaS Promise #
# Power and flexibility of open source Drupal
# Efficiency of operations with Software-as-a-Service
# No lock-in - freedom to move websites in-house or elsewhere
Freedom of Open Source Efficiency of SaaS
Build Engaging Online Experiences !
Feature-Rich Site Building Platform • Use popular Drupal modules
and site building capabilities
• Create an infinite range of compelling visual experiences through front end development options
Site Factory to Build and Manage Thousands of Websites !
Rapidly create new site templates
Site Factory to Build and Manage Thousands of Websites !
Launch websites by the hundreds, with
minimal effort Rapidly create new
site templates
Templates 1 Select website template
2 Configure site-specific settings
Information architecture Page layouts
Roles & permissions Content types & display
Pre-defined themes 3rd party integrations
3 Add design & site content
Rapidly Deploy Sites Without Coding!
http://www.[customdomain].com Done.
Manage Sites From One Place !
Central Management Dashboard for Administrators • Access and manage all sites
without having to deal with code, hardware or other technical details
Push Out Changes at Scale !Automation for Managing Hundreds or Thousands of Sites • Keep all of your sites in sync
to reduce maintenance headaches
• Apply new Drupal configurations across any number of sites with a push of a button
• Minimal to no downtime during updates depending on the type of change deployed
3 + 300 3 Templates created 300 completely custom brand experiences
22 hospital campuses integrated into one digital platform
Acquia Cloud Site Factory!
A Platform for Digital Governance
– Turnkey site creation and deployment
– Flexibility to customize and extend
– Repeatable methodology for site creation, deployment and management
Benefits of Digital Governance !
• Increase business agility
• Accelerate time to market
• Enable self-sufficiency for digital teams
• Predictable delivery approach
Questions!• For more information visit: www.acquia.com • Email: sales@acquia.com • Call Us: 888.9.ACQUIA • Follow Us: @acquia & @bryanhouse
Today’s webinar recording will be posted to: www.acquia.com/resources/recorded_webinars
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