how to get traffic and increase sales for your shopify store - webinar
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How to get traffic and increase sales for your
Shopify store
Jan 9th, 2013 – online marketing session for Shopify business owners – webinar #2
About Promodo
Recent speaking engagement
CloudCon – San Francisco, USA 2012PubCon – Las Vegas, USA 2012eComTim – Timisoara, Romania, 2013SFIMA – Miami, USA 2013PubCon – Las Vegas, USA 2013Google – private workshopNOLE – New Orleans, 2014
Paul Ryazanov
International speaker, internet marketing expert, conversion rate optimization expert
Speaker
Before we get started
21.3.11
#1 – index – site:sitename.comIndexing issues
Verify title + description
21.3.11
lifestylebyps.com
artzila.com
riversandroads.co.uk
beethinking.com
gotikesgo.com
tornadogifts.ca
ianandlola.com
philistinetoronto.com
attractionoil.com
brooklynteacompany.com
mogra.co.uk
21.3.11
#2 – keyword research
https://adwords.google.com/ko/KeywordPlanner/Home?__u=4610065993&__c=1942088833
semrush.com
21.3.11
#3 - <title></title> + metaMake sure your titles give a clear idea of what the page is about
Use your keywords in the title, but never stuff more then two repetitions of one and the same keyword and don’t stuff too many keywords – test how it’s going to look like!
Put the most important key phrase at the beginning and close the title with your brand
Visible part is 512 pixels long!http://seo-website-designer.com/Google-SERP-Emulator
21.3.11
lentz-spelt.myshopify.com
raythebuffalo-friends.myshopify.com
riversandroads.co.uk
ianandlola.com
philistinetoronto.com knobsandposts.com millerostock.com
brooklynteacompany.com wardrobelust.com joemammacycles.com
21.3.11
#4 – content, h1/h2 tags Make sure you clearly set the h1/h2 tags to tell Google about most important things
Avoid any duplicate content. All your page content needs to be unique – even product descriptions. Forget about manufacture details. Put your own opinion about product
Keep the balance of text and images. We do recommend content takes about 30% of your page
21.3.11
lifestylebyps.com
artzila.com
lentz-spelt.myshopify.com
raythebuffalo-friends.myshopify.com
riversandroads.co.uk
gotikesgo.com
tornadogifts.ca
ianandlola.com
philistinetoronto.com
cassandralynne.com
knobsandposts.com
millerostock.com
attractionoil.com
brooklynteacompany.com
mogra.co.uk
brandsforkids.com.au
wardrobelust.com
21.3.11
#5 – alt/title - optimize images
Traffic from Image search
Option to be on 1st page
21.3.11
lifestylebyps.com
artzila.com
lentz-spelt.myshopify.com
raythebuffalo-friends.myshopify.com
riversandroads.co.uk
beethinking.com
ianandlola.com
tornadogifts.ca
philistinetoronto.com
cassandralynne.com
knobsandposts.com
millerostock.com
attractionoil.com
brooklynteacompany.com
mogra.co.uk
brandsforkids.com.au
wardrobelust.com
21.3.11
#6 – rich product snippetshttps://support.google.com/webmasters/answer/146750?hl=en
Better CTR in organic traffic
Snippets for Breadcrumbs, products, videos
Use schema.org
21.3.11
#7 – product reviews
Better conversions / trust by visitors
Google love the user generated content
Its free. Easy. Use yotpo.com
apps.shopify.com/yotpo-social-reviews
21.3.11
#8 – use video for products
Better conversions
Traffic from video channels
Its free. Easy. Use youtube.com
21.3.11
#9 – create your blog – Google+
Create your blog ASAP
3-6 articles per month
Use Google+ authority
21.3.11
#10 – Google GEO targeting
https://www.google.com/local/business/add?hl=en-US
Register your business
Get Reviews!
Use Google Places / Yelp
21.3.11
#11 – link earning
Content marketing
Infographics
Forums/blog posts
ahrefs.com
21.3.11
#12 – product feeds
Product listing ads Google
Thefind.com / shopping.com
Forums/blog posts
21.3.11
#13 – coupons - deals
Coupons sites
Daily deals
Discounters
21.3.11
#14 – remarketing
21.3.11
#15 – social channel
21.3.11
Case study
We would like to invite all of you to take a free 10-15 minutes personalized webinar for a quick audit of your website and marketing campaigns by Google certified experts.
- Quick usability audit of the existing site;- Quick SEO audit and review of existing analytics;- Audit of PPC campaigns;- Technical audit;- Best practices of conversion rate optimization;- General online marketing strategy insights.
Bonus
Questions
Paul Ryazanov
p.ryazanov@promodo.com
Skype: pavel.ryazanov
www.promodo.com
Promodo.com/blog
Twitter.com/promodo_en
Facebook.com/promodo
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