how to email, exchange, and re-target using facebook platform

How to Email, Exchange, and Re-Target Using

Facebook Platform

George Magda

Vice President of

National Accounts,

Herman Advertising

Moderator

Becky Ross

Marketing Manager

Office: (303) 228-8753

bross@kpaonline.com

Presenter

George Magda

Vice President of

National Accounts,

Herman Advertising

Questions

• If you have questions during the presentation, please submit them using the “Questions” feature

• Questions will be answered at the end of the webinar

Challenges

• What to post

• Don’t have enough fans

• Low engagement

• Ghost Fans from previous Facebook

Manager/Partner

Facebook is Powerful

405

Facebook

• Email

• Fan Creation

• Fan Utilization

• Fan Marketing

Fan Creation, Fan Utilization

and Fan Marketing.

First we need an audience?

HOW MANY PROSPECTS

Email Database

Are You Using FB Exchange/Re-Targeting

LEVERAGING SOCIAL/EMAIL

Sharing Traditional

What Drove Visitors • Facebook Campaign Reached Each

Facebook Hendrick Client 70 times in December

• Goals?

– What Number of Fans do You want to generate?

• Is the Size relevant…we will find out more in just a

second.

– What is size your Email Database(number of emails)

– Who is pushing traditional media specials on Social?

HOW MANY DO YOU HAVE?

Emails

How Many email Blast Per month to your entire

database?

2, 3, 5 or 70+

Fan Creation

?

IS MARKETING TO MY CUSTOM

AUDIENCE FREE? NO

Is Power Editor Free? Yes

Fan Utilization

Put Up Cool Stuff

Benchmark

Recap of Campaign

• Over 2,000 Fans Generated

• Used Facebook Offer (N/C at the Time)

• Spent $15 on Promoted Post

• Captured new fans to makert to on Facebook,

Email and Custom FB Audience

Campaign with Custom Audience

• In less than 30 days

• Over 3,000 Fans Generated

• All Local Fans

• Via Contest

Grow Your Fanbase

What do we do when we need to push the

needle for sales?

Growth of Facebook Fans in December

Facebook Referral Analytics

Build it they will come?

We built these landing pages, drove

traffic via video, search and social

media.

In the 5 days, they became the top

20 list of traffic referral pages.

In Page Analytics Results Clicking through to A6 Inventory was #1 Action

What’s Next?

Got a Question? Ask our Expert!

Contact Information

www.kpaonline.com

Becky Ross

bross@kpaonline.com

866-356-1735