how to do ppc effectively

How to do PPC

Shiva Kumar CCEO, CA Infotech India Private Limited

What is AdWords?

What is PPC (Adwords, BingAds)?

How to get set up for Success

Keywords Examples● Google Apps Vs. Google Apps Migration

1. Choose Specific Keywords

What it Looks Like in AdWords

2. Build out Negative Keywords

Negative Keyword Examples● e.g. [-play store], [-apps], [-app], [-store], [-play], [-free]

What it Looks Like in AdWords

3. Choose your NetworkNetworks to Choose ● Search Vs. Display

What it Looks Like in AdWords

4. Choosing the Right Ad

Having a headline that Stands out

Strong Call to Action

Social Extensions

Site Links"Sitelinks can improve CTR by

as much as 30%"

What it Looks Like in AdWords

Fixing a Budget

● Budget varies from place to place. ● We recommend a budget of at-least USD

200 a month to start with.● Increase your budget periodically. ● Keep a check on how your budget is

utilized month after month.● Not getting results in the first month? Let

the ads run for the same budget for couple of months.

2. Tracking Your Success"This is the most important area of AdWords which gives you key insights into what is

leading to business and what is not. Google Has 2 products for this:"

Google Analytics Conversion Tracking

"You NEED to have some sort of tracking in place to record your return on investment. Failure to do so means your investing blindly"

● More complex, but provides more information about where your clicks are coming from.

● Ideal if you're interested in the entire flow of customers through your site, not just conversions.

● Can include conversions from non-AdWords sources, so it's a great comparison tool.

● Less complex, but provides less information about where your clicks are coming from.

● Ideal if you're only interested in conversions.

● Tracks conversions from AdWords sources only.

Any Questions???

Email us at shiva@mycontactsca.cominfo@cainfotechindia.com

Thank You for your Time!