how to cunningly persuade your boss to use social media

Implementation, Measurement and ROI.

CommunicationsCommunicationssocial mediaconsumer PR

Two vital principles for social media to succeed

5 meme tell-tale symptoms of social media failure

You don’t have the resource or time

How to implement social media successfully

• Business mission and goals means that the boss will be interested!

• Department goals will help buy in from e.g. customer services!

• Translate business goals into tangible social media goals e.g. email subscriptions !

• Devise tactics to achieve metrics !

• SMART social media metrics to make sales

The SMART solution to metrics

!• Specific - targeting the area one needs to measure e.g department !

• Measurable and easy to collect accurate data!

• Actionable and easy to understand!

• Relevant stats to business aims!

• Timely in that one can get data when they need it. It’s real time.

Can we put an x through the above!

Monitor and give your staff the tools for the job

Free social media tools: !•Topsy !•Social Mention !•Cyfe !

!Paid for tools: !

!•Hootsuite / Sproutsocial !•Ubervu / Radion 6 !!

CRM: !!

•ContactZilla !•Sales Force !•PipeDrive !

!Analytics - E-commerce !!- Google Analytics ‘social signals and goals’!- Webtrends

Not Sure About Staff on Social

Media

Take social media seriously with business aims

•Customer service !!

•Industry trends !!

•Competitor analysis !!

•Customer research !!

•Product development !!

•SALES

Intern !IPad

Thank You !

@MRMattAnderson !

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