how to create outdoor advertising
Post on 04-Jun-2018
225 Views
Preview:
TRANSCRIPT
-
8/13/2019 How to Create Outdoor Advertising
1/9
Graciela Kahn, Marina Moser, & AaRegal
-
8/13/2019 How to Create Outdoor Advertising
2/9
Definition
Outdoor advertising, also known as out ofhome advertising(a term coined by its
advocates), is a mass media
communication strategy that includes an
advertisement presented in the public
sphere.
-
8/13/2019 How to Create Outdoor Advertising
3/9
Pros
Greater exposure Custom placement
Brand development
May promote interactivity
Can become part of the
community identity
Message must be Requires long-term
commitment
Method is passive
May be difficult to
Some find it intrus
Cons
-
8/13/2019 How to Create Outdoor Advertising
4/9
Five Ws
Who will see it? (who uses that bus, lives in that neighborhood, etc.)
What format is best for our message? (ebillboards have different connotations.)
When is the right time? (It depends, consider the tradeoff betwquantity)
Where should we place ads? (identify target market aplaces they normally use.)
Why advertise outdoors?(increase your visibility and broade
-
8/13/2019 How to Create Outdoor Advertising
5/9
Things to Consider
Demographicso American FactFinder, Claritas, CRM Syste Laws and Regulations
o Special Zoning Districts
Organization Budgeto Location vs. Quantity
-
8/13/2019 How to Create Outdoor Advertising
6/9
-
8/13/2019 How to Create Outdoor Advertising
7/9
Guerrilla Marketing
Advertising that uses surprise and/or unconventional
interactions for promotion of a product, service, or
idea.
This personal interaction based channel typically has a
smaller budget, and it employs small groups of
promoters that cover a particular location as opposed
to wide-spread media campaigns.1
http://www.investopedia.com/terms/g/guerrilla-marketing.asp
-
8/13/2019 How to Create Outdoor Advertising
8/9
Bibliography
1. Outdoor Advertising Association of America Inc.http://www.oaaa.org/
2. CBS Outdoor - www.cbsoutdoor.com
3. Kosofsky Glassberg, Brooke, New Ad City, Breaking down the cost of getting our attention. MYMag Nov, 28, 200
http://nymag.com/nymetro/news/people/columns/intelligencer/15156/
4. The City of New York, Zoning Resolution (Web Version)http://www.nyc.gov/html/dcp/pdf/zone/art08c01.pdf
5. Rutkoff, Aaron, Good Taste in Times Square? Its Illegal, The Wall Street Journal.Aug, 12, 2010
http://blogs.wsj.com/metropolis/2010/08/12/tasteful-in-times-square-theres-a-law-against-that/
6. UNICOM, Graphic Communications, Its all about exposure. http://unicomgc.com/en/product/outdoor-advertisin
7. Clear Channel Outdoor- clearchanneloutdoor.com
8. Blue Line Media- www.bluelinemedia.com
9. MTA Advertising & Telecommunications http://web.mta.info/mta/realestate/ad_tele.html
10. Edwards, Jim, Here's How Much It Actually Costs To Buy One Of Those Times Square Billboards. Business Ins
http://www.businessinsider.com/what-it-costs-to-advertise-in-times-square-2012-12
11. Robertson, Tanya. The Advantages & Disadvantages of Billboards As an Advertisement Tool. Small Business C
http://smallbusiness.chron.com/advantages-disadvantages-billboards-advertisement-tool-16143.html
http://www.oaaa.org/http://www.cbsoutdoor.com/http://nymag.com/nymetro/news/people/columns/intelligencer/15156/http://www.nyc.gov/html/dcp/pdf/zone/art08c01.pdfhttp://blogs.wsj.com/metropolis/2010/08/12/tasteful-in-times-square-theres-a-law-against-that/http://unicomgc.com/en/product/outdoor-advertising/http://www.bluelinemedia.com/bus-advertising/new-york-city-ny?gclid=CMrZnsOForwCFTHNOgodHS8AiQhttp://web.mta.info/mta/realestate/ad_tele.htmlhttp://www.businessinsider.com/what-it-costs-to-advertise-in-times-square-2012-12http://smallbusiness.chron.com/advantages-disadvantages-billboards-advertisement-tool-16143.htmlhttp://smallbusiness.chron.com/advantages-disadvantages-billboards-advertisement-tool-16143.htmlhttp://smallbusiness.chron.com/advantages-disadvantages-billboards-advertisement-tool-16143.htmlhttp://smallbusiness.chron.com/advantages-disadvantages-billboards-advertisement-tool-16143.htmlhttp://smallbusiness.chron.com/advantages-disadvantages-billboards-advertisement-tool-16143.htmlhttp://smallbusiness.chron.com/advantages-disadvantages-billboards-advertisement-tool-16143.htmlhttp://smallbusiness.chron.com/advantages-disadvantages-billboards-advertisement-tool-16143.htmlhttp://smallbusiness.chron.com/advantages-disadvantages-billboards-advertisement-tool-16143.htmlhttp://smallbusiness.chron.com/advantages-disadvantages-billboards-advertisement-tool-16143.htmlhttp://smallbusiness.chron.com/advantages-disadvantages-billboards-advertisement-tool-16143.htmlhttp://smallbusiness.chron.com/advantages-disadvantages-billboards-advertisement-tool-16143.htmlhttp://smallbusiness.chron.com/advantages-disadvantages-billboards-advertisement-tool-16143.htmlhttp://smallbusiness.chron.com/advantages-disadvantages-billboards-advertisement-tool-16143.htmlhttp://smallbusiness.chron.com/advantages-disadvantages-billboards-advertisement-tool-16143.htmlhttp://smallbusiness.chron.com/advantages-disadvantages-billboards-advertisement-tool-16143.htmlhttp://www.businessinsider.com/what-it-costs-to-advertise-in-times-square-2012-12http://www.businessinsider.com/what-it-costs-to-advertise-in-times-square-2012-12http://www.businessinsider.com/what-it-costs-to-advertise-in-times-square-2012-12http://www.businessinsider.com/what-it-costs-to-advertise-in-times-square-2012-12http://www.businessinsider.com/what-it-costs-to-advertise-in-times-square-2012-12http://www.businessinsider.com/what-it-costs-to-advertise-in-times-square-2012-12http://www.businessinsider.com/what-it-costs-to-advertise-in-times-square-2012-12http://www.businessinsider.com/what-it-costs-to-advertise-in-times-square-2012-12http://www.businessinsider.com/what-it-costs-to-advertise-in-times-square-2012-12http://www.businessinsider.com/what-it-costs-to-advertise-in-times-square-2012-12http://www.businessinsider.com/what-it-costs-to-advertise-in-times-square-2012-12http://www.businessinsider.com/what-it-costs-to-advertise-in-times-square-2012-12http://www.businessinsider.com/what-it-costs-to-advertise-in-times-square-2012-12http://www.businessinsider.com/what-it-costs-to-advertise-in-times-square-2012-12http://www.businessinsider.com/what-it-costs-to-advertise-in-times-square-2012-12http://www.businessinsider.com/what-it-costs-to-advertise-in-times-square-2012-12http://www.businessinsider.com/what-it-costs-to-advertise-in-times-square-2012-12http://www.businessinsider.com/what-it-costs-to-advertise-in-times-square-2012-12http://www.businessinsider.com/what-it-costs-to-advertise-in-times-square-2012-12http://www.businessinsider.com/what-it-costs-to-advertise-in-times-square-2012-12http://web.mta.info/mta/realestate/ad_tele.htmlhttp://web.mta.info/mta/realestate/ad_tele.htmlhttp://www.bluelinemedia.com/bus-advertising/new-york-city-ny?gclid=CMrZnsOForwCFTHNOgodHS8AiQhttp://www.bluelinemedia.com/bus-advertising/new-york-city-ny?gclid=CMrZnsOForwCFTHNOgodHS8AiQhttp://unicomgc.com/en/product/outdoor-advertising/http://unicomgc.com/en/product/outdoor-advertising/http://unicomgc.com/en/product/outdoor-advertising/http://blogs.wsj.com/metropolis/2010/08/12/tasteful-in-times-square-theres-a-law-against-that/http://blogs.wsj.com/metropolis/2010/08/12/tasteful-in-times-square-theres-a-law-against-that/http://blogs.wsj.com/metropolis/2010/08/12/tasteful-in-times-square-theres-a-law-against-that/http://blogs.wsj.com/metropolis/2010/08/12/tasteful-in-times-square-theres-a-law-against-that/http://blogs.wsj.com/metropolis/2010/08/12/tasteful-in-times-square-theres-a-law-against-that/http://blogs.wsj.com/metropolis/2010/08/12/tasteful-in-times-square-theres-a-law-against-that/http://blogs.wsj.com/metropolis/2010/08/12/tasteful-in-times-square-theres-a-law-against-that/http://blogs.wsj.com/metropolis/2010/08/12/tasteful-in-times-square-theres-a-law-against-that/http://blogs.wsj.com/metropolis/2010/08/12/tasteful-in-times-square-theres-a-law-against-that/http://blogs.wsj.com/metropolis/2010/08/12/tasteful-in-times-square-theres-a-law-against-that/http://blogs.wsj.com/metropolis/2010/08/12/tasteful-in-times-square-theres-a-law-against-that/http://blogs.wsj.com/metropolis/2010/08/12/tasteful-in-times-square-theres-a-law-against-that/http://blogs.wsj.com/metropolis/2010/08/12/tasteful-in-times-square-theres-a-law-against-that/http://blogs.wsj.com/metropolis/2010/08/12/tasteful-in-times-square-theres-a-law-against-that/http://blogs.wsj.com/metropolis/2010/08/12/tasteful-in-times-square-theres-a-law-against-that/http://blogs.wsj.com/metropolis/2010/08/12/tasteful-in-times-square-theres-a-law-against-that/http://blogs.wsj.com/metropolis/2010/08/12/tasteful-in-times-square-theres-a-law-against-that/http://blogs.wsj.com/metropolis/2010/08/12/tasteful-in-times-square-theres-a-law-against-that/http://www.nyc.gov/html/dcp/pdf/zone/art08c01.pdfhttp://www.nyc.gov/html/dcp/pdf/zone/art08c01.pdfhttp://nymag.com/nymetro/news/people/columns/intelligencer/15156/http://nymag.com/nymetro/news/people/columns/intelligencer/15156/http://www.cbsoutdoor.com/http://www.cbsoutdoor.com/http://www.oaaa.org/http://www.oaaa.org/ -
8/13/2019 How to Create Outdoor Advertising
9/9
Questions?
top related