how to create compelling content for boring industries
Post on 30-Jan-2015
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HOW TO CREATE COMPELLING CONTENT FOR BORING INDUSTRIES
Hana Abaza, Director of Marketing
@HanaAbaza
The dirty little secret…
You can’t!
You might not love it, but somebody does.
Understand why you think it’s boring…
Think it’s not sexy?You don’t need it?
Suck it up and learn to love it!
How to get warm and fuzzy feelings about a boring industry…
1. Research the Industry2. Understand the customer3. Find the intersect
Here are a few great
examples from Uberflip
and HubSpot…
TELECOM
CRM INDUSTRY
TOILET PAPER
EVERYTHING
General Electric
doesn’t take
themselves too
seriously. And
people LOVE it!
FILE STORAGE
Dropbox keeps
things real by
humanizing the
product, making
people want to click.
Thank you!Hana Abaza, Director of Marketing,
www.uberflip.com
@hanaabaza
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