how to create an interior decorating portfolio that will win you clients

How to Create an

Interior Decorating Portfoliothat Will Win You Clients

There are many people who

but

call themselves ‘interior decorators’

only those with clients can call themselves professionals!

So how do you win over clients and launch a stellar career?

Withan outstanding portfolio of course!

And here is how you cancreate that great portfolio:

Keep it

simple

Rule 1:

Your prospective clients don’t want to spend a whole afternoon labouring over a 100-page portfolio.

They want toflip through, look at pretty pictures, feel inspired, and experience a breath of fresh air.

Your prospective clients don’t want to spend a whole afternoon labouring over a 100-page portfolio.

They want toflip through, look at pretty pictures, feel inspired, and experience a breath of fresh air.

Your portfolio should have only about 5 to 7 designs in it.

You should make ample use of open ‘white’ space.

As well as use large images, short descriptions, and avoid clutter

Your portfolio should have only about 5 to 7 designs in it.

You should make ample use of open ‘white’ space.

As well as use large images, short descriptions, and avoid clutter

Have

multiple portfolios

Rule 2:

If your portfolio is going to be short – it has to pack a punch!

The Best Wayto do this is to have a targeted portfolio that is specifically tailored to a specific kind of client.

If your portfolio is going to be short – it has to pack a punch!

The Best Wayto do this is to have a targeted portfolio that is specifically tailored to a specific kind of client.

Have a portfolio for home owners.Have a portfolio for corporate clients.

Have a portfolio for people on a budget.

Have a portfolio for those for whom money isn’t an object

Have a portfolio for home owners.Have a portfolio for corporate clients.

Have a portfolio for people on a budget.

Have a portfolio for those for whom money isn’t an object

READ: 7 Skills Every Interior Decorator Needs

Mixit up

Rule 3:

Even if your portfolio is targeted towards one specific kind of client, you don’t want it to be monotonous or uniform.

A corporate client doesn’t want to see 7 slight variations on the same boardroom design.

Even if your portfolio is targeted towards one specific kind of client, you don’t want it to be monotonous or uniform.

A corporate client doesn’t want to see 7 slight variations on the same boardroom design.

Make sure your portfolio mixes different styles, settings, and structures.

Also make sure to include photographs, drawings, sketches, and 3D renderings.

Try to make itInteresting!

Make sure your portfolio mixes different styles, settings, and structures.

Also make sure to include photographs, drawings, sketches, and 3D renderings.

Try to make itInteresting!

Tell a

story

Rule 4:

You don’t want your prospective client to get bored flipping through your portfolio.

You Wantthem to be engaged, enthralled, excited, and eager to see ‘what happens next’.

When organising your designs, think of it like a story.

Your portfolio should grip the reader right away, then take them on a journey of twists and turns—which should culminate in a climax—and conclude in a satisfactory (or surprising!) way.

When organising your designs, think of it like a story.

Your portfolio should grip the reader right away, then take them on a journey of twists and turns—which should culminate in a climax—and conclude in a satisfactory (or surprising!) way.

Designit well

Rule 5:

Your whole portfolio is a design project in itself.

This Meansthat the structure and appearance of your portfolio will reflect your skills, taste, and creativity as much as the portfolio content itself will.

So make sure you pay attention to:

fontslogoslayoutsuse of spacecolourand all the other design elements in your physical portfolio.

So make sure you pay attention to:

fontslogoslayoutsuse of spacecolourand all the other design elements in your physical portfolio.

Click here to start your interior decorating course

Don’t skimp onquality

Rule 6:

High-quality photographs can make an average project look amazing.

Likewise,low-quality photographs can make an amazing project look average.

Make sure your photographs are well-lit, dynamic, and professional – and that they capture the perfection of your designs.

Also remember that you should always use high-resolution images in your portfolio!

Make sure your photographs are well-lit, dynamic, and professional – and that they capture the perfection of your designs.

Also remember that you should always use high-resolution images in your portfolio!

Get yourCareer going

With a great portfolio, you can start earning clients, kicking off your career,

and making money with your passion for interior decorating.

However,getting the right training is also important–

so you might want to consider a quick distance learning course in interior

decorating.

Oxbridge Academy offers the following course that you can study and complete from home:

Oxbridge Academy Certificate: Interior Decorating

Find out more about studying interior decorating here!

Oxbridge Academy offers the following course that you can study and complete from home:

Oxbridge Academy Certificate: Interior Decorating

Pro tip: You can use the work you will be doing in your course as part of your portfolio!

Find out more about studying interior decorating here!

Oxbridge Academy offers the following course that you can study and complete from home:

Oxbridge Academy Certificate: Interior Decorating