how to build engagement?
Post on 19-Oct-2014
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www.42inception.com
How to Build Engagement?
What you want to communicate?
What users want?
What users interact with?
www.42inception.com
Guess the topics of the Top 10 most engaging Communities?
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Value offers to Fans
• Providing Official Information & Historic Data
• Building Strong Bonding with Fans through questions
• Involving Fans in Decision Making
• Running Contests with Freebies distribution
www.42inception.com
How to Build Engagement?
What you want to communicate?
What users want?
What users interact with?
www.42inception.com
Value offered to Fans
• Product Details
• Special Discounts
• Live Chat sessions with Celebrities
• Latest News & information about Best Buy
www.42inception.com
Kitchen Equipment Company &YouTube
• ~200M video views
• ~400K channel subscribers
• 700% increase in Sales
Company: BlendTec
www.42inception.com
How to Build Engagement?
What you want to communicate?
What users want?
What users interact with?
www.42inception.com
Be careful while creating Interactions
• Avoid Platform Issues - Follow platform specific publishing guidelines
• Avoid Branding Issues - Review & set guidelines as per brand communication
• Avoid Legal Issues – Check Copyright issues before using any content before publishing
– Define Social Media policy for all stakeholders
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Leverage Digital Marketing for Incredible Growth?
Our Training is a click away!
www.42inception.com
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