how to become remarkable with inbound marketing by jonathan elder

Jonathan Elder Square 2 Marketing

“The 30-Minute Marketing Plan”

How To Become Remarkable with

Inbound Marketing – Reality Marketing

Warning!

You might have to move out of your comfort zoneto accept this type of

marketing!

(I apologize in advance…not really)

Understanding Buyer Behavior

2013 – A New Era Begins

• Tools we didn’t have in 2003:– iPhones, iPads– Video (YouTube)– Facebook, LinkedIn– PR Newswire– Twitter– Blogs (Wordpress)– Web 2.0 (or real time)– Pinterest, Google +

Strategy Before Tactics

Strategic Messaging – Four Key Questions

1. Who Is Your Target Market?

2. What Pains & Problems Do They Have?

3. How Does Your Company Currently Solve Those Problems?

4. How Can You Make Those Solutions “Remarkable”

Strategic Messaging – Four Key Questions

1. Who Is Your Target Market?

2. What Pains & Problems Do They Have?

3. How Does Your Company Currently Solve Those Problems?

4. How Can You Make Those Solutions “Remarkable”

Strategic Messaging – Four Key Questions

1. Who Is Your Target Market?

2. What Pains & Problems Do They Have?

3. How Does Your Company Currently Solve Those Problems?

4. How Can You Make Those Solutions “Remarkable”

Strategic Messaging – Four Key Questions

1. Who Is Your Target Market?

2. What Pains & Problems Do They Have?

3. How Does Your Company Currently Solve Those Problems?

4. How Can You Make Those Solutions “Remarkable”

Strategic Messaging – Four Key Questions

1. Who Is Your Target Market?

2. What Pains & Problems Do They Have?

3. How Does Your Company Currently Solve Those Problems?

4. How Can You Make Those Solutions “Remarkable”

Reality Marketing™

Five-Point Marketing Check:

QuantifiableProspect-Focused

Goal OrientedHigh ROMIRemarkable

Reality Marketing™

Five-Point Marketing Check:

QuantifiableProspect-Focused

Goal OrientedHigh ROMIRemarkable

Reality Marketing™

Five-Point Marketing Check:

QuantifiableProspect-Focused

Goal OrientedHigh ROMIRemarkable

The Red & Blue TestIt’s About Them - Not You!

No! Yes!

Or

Reality Marketing™

Five-Point Marketing Check:

QuantifiableProspect-Focused

Goal OrientedHigh ROMIRemarkable

Set Marketing Goals:

Revenue: from £10MM to £12MMAverage Engagement Size: £25,000Close Rate: 50%

Need 160 quotes and proposals to get 80 new clients

Need to generate 400-600 contacts to get 160 opportunities

Now build a Marketing Machine™ to generate 400-600 contacts (qualified and unqualified)

Reality Marketing™

Five-Point Marketing Check:

QuantifiableProspect-Focused

Goal OrientedHigh ROMIRemarkable

Free October 22, 2012 Free

Thursday, October 22, 2012 from 2:00 PM to 5:00 PM (ET)

Thursday, October 22, 2012 from 2:00 PM to 5:00 PM (ET)

Reality Marketing™

Five-Point Marketing Check:

QuantifiableProspect-Focused

Goal OrientedHigh ROMIRemarkable

Your Job:

Find Ways To PositionYour CompanyAs “Remarkable”

The Challenge Of Being Remarkable

Are you a purple cow?

Advertising

Sale

Three-Step Advertising

The way it used to be:

The way it is now:

AdvertisingPublic Relations

Referrals

Provide Free Resources and

Build the Marketing

Machine Database

Provide Free Resources and

Build the Marketing

Machine Database

Sale

“Guided”Sales & Marketing

Guide Us, Don’t Sell Us

The Reality Marketing™ Sales Funnel

Time Time Time Time Time

The Marketing Machine™

Marketing Content is King (now more than ever)

• Public Content– Marketing messaging

• No Risk Content– White papers, tip sheets

• Low Risk Content– Demo, webinar,

consultation

• Sales Content– PDFs, sales presentation

They must KNOW, LIKE & TRUST you…

 Comprehensive 30-Minute

Marketing Analysis with Website Grade Review

Square2Marketing.com/contact

We Are On A Mission…

Questions?

Jonathan Elder+44 (0)7736 237737jelder@square2marketing.com

Square2Marketing.com/contact