how should companies integrate channels
Post on 16-Aug-2015
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Presentation TitleYour company information
Horizontal marketing systems
• Two or more companies at one channel level join together to follow a new marketing opportunity
• Example :
Banks in Grocery Stores
Integrating Multichannel Marketing systems
• Most companies have adopted multichannel marketing.
Integrated marketing channel system gives 3 benefits
- Increased Market coverage
- lower Channel cost
- more customized selling
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