how sensory marketing in print can improve the effectiveness of off-line and online activities

How to make multi-sensory advertising work off-line and online?

Ulbe Jelluma | Print PowerPresentation at Digital Media and Digital Advertising Conference

Nicosia (Cyprus) January 2014

Minimal use of MULTI-SENSORY ADVERTISING

3 senses 5 senses

+ 30%

+ 70%

Additional effectiveness of triggering MULTIPLE SENSES

Touch

Touch Smell

Taste

See Hear

Senses and ADVERTISING CHANNELS

OFF-LINE CAN TRIGGER ALL SENSES

BUDGET REALITY: most campaigns are TV and /or online dominated

CHALLENGE: how to trigger multiple senses online and off-line and increase effectiveness?

INTEGRATED CAMPAIGN: website, Twitter, mailing,YouTube

www.TouchedByDM.eu

http://bit.ly/ZKKFRd

RESPONSE:

Print Power website visits 6-29% increase

YouTube: 2,500 views

Twitter: numerous RT and mentions

Mailing: response rate 4-24%

SpainFinland

ItalyBelgiumPortugal

AustriaFrance

NetherlandsUK

Norway

0 5 10 15 20 25

4,08,0

10,610,7

11,613,3

14,014,7

17,524,2

%

RESPONSE RATES SENSORY MAILING

http://bit.ly/16l8Mg1

BUDGET REALITY: triggering more senses off-line will also increase your online effectiveness

THANK YOU

Ulbe Jelluma

ulbe.jelluma@printpower.eu

#Printpower

#ulbe