how marketing is like wooing a girl

How new-age marketing is like wooing a girl

IGATE Sensitive

How new-age marketing mimics the steps for wooing a girl

Wooing• Purchase cycle, lead funnel• The potential of digital vs

traditional channels

Disrupting the traditional cycleMarketing is the new central nervous system

Epiphany marketing• Presenting a solution even before the need

exists – Demand gen vs lead generation. First phase of purchase cycle even before awareness or need cognition stage. Serendipitous discovery of solutions. Eg: protecting her from rain or traffic, t shirt maker writing a piece on the fashion trends or a marketing automation company talking about ‘3 sure shot ways to increase your funnel’

In-bound MarketingEngagement magnets• A beacon to draw in your

prospects. Aggregation. Hubspot’s greatly written content pieces is irresistible.

• Magnets – an irresistible bribe offering a chunk of value

Values• Break out of

sameness• Alignment with

customer values• Establishing higher

goals• Genuine

Benefits and losses Context

• What does it mean to you• Contextual advertising, re-

targetting

Hidden dangers

• Responses to the real or artificial barriers in their minds

Coffee?• Action time• Ask them

Brand engagement• Be available for brand immersion• Kill the competition

“Knock, Knock.Who’s there?Opportunity.Don’t be silly - opportunityDoesn’t knock twice!”• Ringing the bell• Landing page visit

Seal it• A qualified lead

• Unmarketing• A Stand or differentiator• Sales cycle (20% transactional experience)• Idea/design significance • Logic vs magic• Reporting well

• Brand bite causes love marks

•The power of 60,001•When Neo Cortex takes a back seat

Touch Tomorrow