how facebook changed the way we live our lives and do business

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Slides to accompany my introductory talk at the avant première of "The Social Network" at Kinepolis cinema, Brussels on 13 October 2010.

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How Facebook changed the way we live our lives and do

business

Clo Willaerts

13 October 2010

Kinepolis, Brussels

About.me/clo

The Social Network

Everyone is on Facebook

Time sink

Identity

“On the internet, nobody knows you’re a dog”

(Peter Steiner, 1993 The New Yorker)

Alter Ego: gamers and their avatars (2007, Robbie Cooper)

Alter Ego: gamers and their avatars (2007, Robbie Cooper)

Sharing

Privacy

“Like”

Mobile

Trigger

Catching a lead in mid-air

T-shirt brands

Fans

Discounts & promotions

Product innovation

Poking

Thank you very much!

clo.willaerts@sanoma-magazines.be

@bnox

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