how do you measure content? algorithms or feelings
Post on 16-Apr-2017
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ALGORITHMS OR FEELINGS? ALGORITHMS OR FEELINGS? ALGORITHMS OR FEELINGS? ALGORITHMS OR FEELINGS? ALGORITHMS OR FEELINGS?
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HOW DO YOU MEASURE CONTENT?
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HOW DO YOU MEASURE CONTENT?
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HOW DO YOU MEASURE CONTENT?
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HOW DO YOU MEASURE CONTENT?
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HOW DO YOU MEASURE CONTENT?
ALGORITHMS OR
FEELINGS?
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BACK STORY (THE HARD WORK)Content AUDIT
130 Blogs, 3500 Posts
25 blog posts per blog Audited by hand
Which types of Media are embedded in blog posts
An Analysis Content NETWORKS vs SOCIAL NETWORKS
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CAST OF 100’s of BLOGShttp://copyblogger.com http://www.toprankblog.com http://marketingprofs.com http://convinceandconvert.com http://jeffbullas.com http://kissmetrics.com http://mackcollier.com http://hubspot.com http://businessesgrow.com maximizesocialbusiness.com http://heidicohen.com http://ducttapemarketing.com http://socialmediaexaminer.com http://problogger.net http://spinsucks.com http://thesocialmediahat.com http://business2community.com http://socialmediatoday.com http://clickz.com http://searchengineland.com http://bufferapp.com http://smartinsights.com www.intentionalgrowth.com http://malharbarai.com http://w5coaching.com/blog http://razorsocial.com http://tweet4ok.com changeyourgamebealeader.com http://orbitmedia.com http://socialmedia-max.com http://ipnostudio.com dragonsearchmarketing.com http://steamfeed.com
http://www.tedrubin.com http://diyblogger.net http://geofflivingston.com http://www.twistimage.com http://menwithpens.ca http://pushingsocial.com http://senseimarketing.com http://jureklepic.com http://marismith.com http://webinknow.com http://amyporterfield.com http://blog.guykawasaki.com http://cc-chapman.com http://chrisbrogan.com http://mycmgr.com http://denisewakeman.com http://garyvaynerchuk.com http://avc.com http://martinshervington.com http://sarkemedia.com http://socialable.co.uk http://pammarketingnut.com http://talentculture.com http://www.ferreemoney.com http://v3im.com http://feldmancreative.com http://briansolis.com http://web-strategist.com/blog http://christopherspenn.com http://bethkanter.org http://socialmediaexplorer.com http://brasstackthinking.com http://bryaneisenberg.com
http://successful-blog.com http://buzzmachine.com http://www.bigbrandsystem.com http://blog.slideshare.net http://firstfoundation.ca http://sdl.com/community/blog http://soulati.com/blog http://marketingartfully.com http://UsFitties.com http://MerlinUWard.com absolute-sharepoint.com/blog http://kikolani.com http://shanebarker.com http://whoismicheleprice.com http://www.bowden2bowden.co http://scottdawson.ca http://360connext.com/blog http://michaelediamond.com http://PublicityHound.com/blogs http://digiday.com http://doktorspinn.com http://louisem.com http://socialmouths.com http://yoast.com http://forbes.com/sites/randalllane http://coca-colacompany.com/blogs http://linkedin.com/today http://williamshatner.com marketinginteractions.typepad.com/ creativitycentral.squarespace.com http://blogs.cisco.com http://paceco.com/our-thinking http://tellabs.com/blog
http://rei.com/share/rei-blog.html http://mediaispower.com http://buyerpersona.com http://decibel.ni.com/content/blogs http://blogs.sap.com http://blog.wcgworld.com http://thecontentwrangler.com/ http://widerfunnel.com/blog http://rohitbhargava.com/blog http://toprankblog.com http://kellyocg.com/ http://alleecreative.com/blog http://copyblogger.com http://marketingprofs.com contentmarketinginstitute.com http://velocitypartners.co.uk/ http://edisonresearch.com/blog http://pamdidner.com http://blog.neolane.com http://annuitas.com/blog http://exacttarget.com/blog http://blog.ogilvychww.com http://timwasher.com/blog http://blog.prnewswire.com/ http://compendium.com/blog onlineitallmatters.blogspot.com http://nextstagemediagroup.com http://findandconvert.com/blog http://kinvey.com/blog http://crowdsource.com/blog http://dailycrowdsource.com http://blogs.ptc.com http://blog.marketo.com/
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One Blog Audit Explained
%age of posts including video
%age of posts including audio
tagged Listly lists linking to
25 posts
%age of posts including docs
%age of posts including graphics%age of posts including lists%age of posts
including slides
http://www.slideshare.net/nickkellet/content-trumps-what-can-a-content-audit-of-22-top-
blogs-teach-you
MoRe InFo
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BIG LESSONSCONTENT AUDITS ARE ABOUT FEELINGS
WE NEED NUMBERS, BUT YOU HAVE TO EXPERIENCE THE CONTENT
PLUGGING BLOGS INTO GRADING TOOLS IS CONVENIENT, BUT IT GIVES YOU A FALSE SENSE OF CONFIDENCE
AUDITS ARE ABOUT BEING AWARE UNCOVERING PATTERNS, THEMES & GAPS
EMBEDDED MEDIA IS RISING FACEBOOK, TWITTER AND G+ NOW ARE EMBEDDABLE
SLIDES, VIDEOS, AUDIO, LISTS, GRAPHIC & DOCS ARE WIDELY USED IN BLOGS
NETWORKS : SOCIAL & CONTENT CONTENT NETWORKS ARE UNIQUE, YOU NEED YOUR OWN FOLLOWING ON EACH PLATFORM
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RANKING BY MEDIA USAGERANKING !
1 = LISTS (57.1%) 2 = GRAPHICs (20.4%) 3 = VIDEO (14.7%) 4 = AUDIO (4.5%) 5 = SLIDES (3.1%)
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KEY LESSON
FEW BLOGS ACTIVELY MANAGE THEIR MEDIA MIX JAY HAS A MIX OF
ALL FORMS OF MEDIA EXCEPT DOCS
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WE ALL LEARN DIFFERENTLYCREATE OR REUSE
AUDIO VIDEO SLIDES LISTS GRAPHICS ETC
THIS IS NOT HARD TO FIX BEWARE PERSONAL BIAS OR FEAR
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TAKEAWAY
GO FIX YOUR PODCASTING/ AUDIO STORY or GO FIX VIDEO (use other people’s videos)
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#1 KING/QUEEN OF LISTs= 1 HEIDI COHEN / IAN CLEARY 3 AMY PORTERFIELD = 4 MALHAR BARAI /JEFF BULLAS
98,6% Of BlOgS UsE LiStS
Of PoStS InClUdE LiStS57.1%
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#2 KING OF GRAPHICS1 IAN CLEARY 2 = ORBITMEDIA / MICHELLE SMORGEN
4 BUFFER APP 5 SOCIALMOUTHS
81.4% Of BlOgS UsE GrApHiCs
Of PoStS InClUdE
gRaPhIcS20.4%
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#3 KING OF Video1 GARY VAYNERCHUK 2 TIM WASHER 3 William SHATNER 4 MARTIN SHERVINGTON 5 NEIL FERREE
78.6% Of BlOgS UsE ViDeO
Of PoStS InClUdE vIdEo14.7%
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#4 KING OF AUDIO1 FRED WILSON 2 MICHELE PRICE 3 AMY PORTERFIELD =4 MICHAEL STELZNER / BARRY FELDMAN
30.0% Of BlOgS UsE AuDiO
Of PoStS InClUdE AuDiO4.5%
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#5 KING OF SLIDES1 SLIDESHARE 2 MICHAEL BRENNER = 3 LEE ODDEN, JOE PULZZI, JEFF BULLAS, RIC DRAGON, NEIL FERREE
40.0% Of BlOgS UsE sLiDeS
Of PoStS InClUdE sLiDeS3.1%
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Who Is Using WHICH Media?
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60 NeW BlOgS MaKeS 130
(&3500 pOsTs)
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MaRkEtOJaCkSoN MiDdLeToN
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SlIdEsHaRe.nEt JoNaThAn MiLdEnHaLl
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SdL.cOmMeRlIn WaRd
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TaRa L JaCoBsEnJaYmE SoUlAtI
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vLaD cAtRiNeScUShAnE BaRkEr
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ScOtT DaWsOnRaNdY BoWeN
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MiChElE PrIcEKrIsTi HiNeS
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JeAnNiE WaLtErSRaNdAlL LaNe
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MiChAeL DiAmOnDLoUiSe MyErS
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JoOsT De VaLk UsFiTtIeS.cOm
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JoAn StEwArTJeRrY SiLfWeR
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SoCiAlMoUtHs.cOmDiGiDaY.cOm
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WiLlIaM ShAtNeRMaRtIn BaKeR
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JoNaThAn LiStErhEaThEr MeZa
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cRaIg WaLlErArDaTh AlBeE
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PaUlO MoTtOlA JrmIcHaEl BrEnNeR
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LaUrEn MoLeRGeOrGe StEnItZeR
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DaViD GeRmAnOChUcK HeMaNn
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AdElE ReVeLlAToDd WhEaTlAnD
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ScOtT AbElRoHiT BhArGaVa
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sArAh sKeRiKjEfF RoHrS
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MeLiSsA HaRrIsOnChRiS GoWaRd
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ToM WeBsTeRRoBeRt RoSe
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PaM DiDnErEd HaDlEy
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dOuG kEsSlErtIm wAsHeR
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cArLoS hIdAlGocHrIs bAgGoTt
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bUdDy sCaLeRaaHaVa lEiBtAg
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StEpHaNiE LeFfLeRPaMeLa MuLdOoN
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NaRcY PaRdOJoE ChErNoV
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DaViD BrAtVoLdBeRnIeS BoRgEs
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ThE OrIgInAl 70 BlOgS
LiZ StRaUsS
PaMeLa WiLsOn
BeTh KaNtEr
BaRrY FeLdMaN
ChRiStOpHeR PeNn
BrIaN SoLiS
BrYaN EiSeNbErG AmBeR NaSlUnD !
JeFf JaRvIs
Sm ExPlOrEr ShElLy KrAmEr JeReMiAh OwYaNg !
BuFfErApP.cOm AnN HaNdLeY !
SmArTiNsIgHtS.cOm
SoCiAlMeDiAtOdAy.CoM !
SeArChEnGiNeLaNd ClIcKz.CoM !
DaRrEn RoWsE BuSiNeSs2CoMmUnItY !
HeIdI CoHeN
GiNi DiEtRiCh !
JoE PuLiZzI JaY BaEr
MaRk ScHaEfEr JoHn JaNtScH !
CoPyBlOgGeR.CoM NeAl ScHaFfEr !
HuBsPoT.CoM
JeFf BuLlAs !
MiChAeL StElZnEr MiKe AlLtOn !
KiSsMeTrIcS.CoM !
MaCk CoLlIeR FrEd WiLsOn DeNiSe WaKeMaN !
LiLaCh BuLlOcK GaRy VaYnErChUk !
TaLeNtCuLtUrE,cOm MaRtIn ShErViNgToN !
PaM MoOrE
NeIl FeRrEe !
AmY PoRtErFiElD SaRaH ArRoW !
MyCmGr.cOm GuY KaWaSaKi ChRiS BrOgAn
Cc ChApMaN !
MaRi SmItH DaViD MeErMaN ScOtT !
LeE OdDeN JuRe KlEpIc !
StAnFoRd SmItH
SaM FiOrElLa !
GeOfF LiViNgStOn DiNo DoGaN !
MiTcH JoEl JaMeS ChArTlAnD !
RiC DrAgOn
IaN ClEaRy !
FrItHjOf PeTsChElEiT MiChElE SmOrGoN !
JeNnIfEr OlNeY StEaMfEeD.CoM !
AnDy CrEsToDiNa
TeD RuBiN !
JoSePh OlEwItZ MaLhAr BaRaI !
JoHn NiEuWeNbUrG
AnDrEa - IpNoStUdIo !
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