how contextual mobile marketing is driving in store purchases

Contextual Mobile Marketing Is Driving In-Store Purchases

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With mobile taking an increasing role in the general Internet media mix, making it convert into revenue remains a top priority for marketers.

® | www.FindGravy.com Innovative Mobile, Local, & Social Marketing Solutions

Four in five shoppers use their mobile phones to help their purchasing experience.

® | www.FindGravy.com Innovative Mobile, Local, & Social Marketing Solutions

More than 80% of consumers use their phones in store andsearch online while they are there, too.

® | www.FindGravy.com Innovative Mobile, Local, & Social Marketing Solutions

Understanding consumers helps create better in-store opportunities on mobile phones. Now immediate location is allowing retailers to build content.

® | www.FindGravy.com Innovative Mobile, Local, & Social Marketing Solutions

The most important part of the equation is getting permission from shoppers and app users.

® | www.FindGravy.com Innovative Mobile, Local, & Social Marketing Solutions

Applications are critical in delivering these highly customized types of in-store offers. App users tend to be loyal to the applications that of topical interest or brand-specific.

® | www.FindGravy.com Innovative Mobile, Local, & Social Marketing Solutions

Brands need to garner the texting number via a web site or an application.

® | www.FindGravy.com Innovative Mobile, Local, & Social Marketing Solutions

Most importantly, businesses have to think about form and function when it comes to mobile apps.

® | www.FindGravy.com Innovative Mobile, Local, & Social Marketing Solutions

Want to learn how to use mobile to drive in-store purchases?

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