how communication contributes to development outcomes abc radio australias partnership with ausaid...

HOW COMMUNICATION HOW COMMUNICATION CONTRIBUTES TO CONTRIBUTES TO

DEVELOPMENT OUTCOMES DEVELOPMENT OUTCOMES

ABC RADIO AUSTRALIA’S ABC RADIO AUSTRALIA’S PARTNERSHIP WITH AUSAID IN PARTNERSHIP WITH AUSAID IN

ASIA AND THE PACIFICASIA AND THE PACIFIC

ABC RADIOABC RADIO

AUSTRALIAAUSTRALIA• ABC: Public Service BroadcasterABC: Public Service Broadcaster

– Editorial independence, analysisEditorial independence, analysis– Service to all: general and niche audiencesService to all: general and niche audiences– Creativity, innovation, identity, cultureCreativity, innovation, identity, culture

• Radio Australia: Building ConnectionsRadio Australia: Building Connections– Asia Pacific focus: languages, culturesAsia Pacific focus: languages, cultures– 180 Partners: content, links, training180 Partners: content, links, training– Relevance, credibility, connectionsRelevance, credibility, connections– ‘‘Open Media’ culture: debate, audience Open Media’ culture: debate, audience

participationparticipation

ABC – AUSAID: ABC – AUSAID: BUILDING ON EXISTING BUILDING ON EXISTING

LINKS LINKS • ‘‘Whole of Society’ communication: media, Whole of Society’ communication: media,

government, civil society, broad publicgovernment, civil society, broad public

• Debate, informal learning, life-long Debate, informal learning, life-long educationeducation

• National broadcasters under siege: National broadcasters under siege: reclaiming legitimacy: resources, contentreclaiming legitimacy: resources, content

• Existing mandates, infrastructure and Existing mandates, infrastructure and capacity: refocus broadcasters and improve capacity: refocus broadcasters and improve service deliveryservice delivery

Pacific Media Analysis IPacific Media Analysis I

• PSBs have ‘sold’ their soulPSBs have ‘sold’ their soul

• ““Stuck’ in old styles and formatsStuck’ in old styles and formats

• ‘‘Selling’ airtime: a business to surviveSelling’ airtime: a business to survive

• Antiquated equipment and technologyAntiquated equipment and technology

• Dependent on the availability of donor Dependent on the availability of donor fundingfunding

Pacific Media Analysis IIPacific Media Analysis II

• National broadcasters not ‘serving’ National broadcasters not ‘serving’ the nationthe nation

• Too centralised, not focussed on the Too centralised, not focussed on the ‘periphery’ – regional, rural areas‘periphery’ – regional, rural areas

• Not reflecting the issues of Not reflecting the issues of communitiescommunities

• Do not meet the needs of culturally Do not meet the needs of culturally diverse communitiesdiverse communities

MEDIA FOR DEVELOPMENT MEDIA FOR DEVELOPMENT INITIATIVE – PAPUA NEW INITIATIVE – PAPUA NEW GUINEAGUINEA• Build upon local media capacityBuild upon local media capacity

• The challenges of Access, Voice and The challenges of Access, Voice and ContentContent

• NBC: able to play a major contributionNBC: able to play a major contribution

• ABC partnership: progressive ABC partnership: progressive engagementengagement

• Working relationship – high level of Working relationship – high level of trusttrust

NBC – ABC….one year onNBC – ABC….one year on

• Audience/Output focus: new content Audience/Output focus: new content for listeners (voice & content)for listeners (voice & content)

• Underlying institution-building workUnderlying institution-building work

• But…uncertain political climate, But…uncertain political climate, internal feuds, production delays…internal feuds, production delays…

• Links to be rebuilt – new environmentLinks to be rebuilt – new environment

• The challenge to maintain momentumThe challenge to maintain momentum

Cambodia Talk Back Cambodia Talk Back ProgramProgram• Foster a culture of public debate and Foster a culture of public debate and

dialoguedialogue

• Long standing personal and institutional Long standing personal and institutional linkslinks

• ‘‘Local’ professional and cultural expertLocal’ professional and cultural expert

• Striving for sustainability, capacity Striving for sustainability, capacity buildingbuilding

• Linkages: whole-of-country approachLinkages: whole-of-country approach

The right mix……?The right mix……?

• Credentials, commitment, trust, ‘rapport’Credentials, commitment, trust, ‘rapport’

• Empathy, sensitivity, cultural expertiseEmpathy, sensitivity, cultural expertise

• Early involvement – clear visionEarly involvement – clear vision

• Whole-of-society: broad stakeholder baseWhole-of-society: broad stakeholder base

• Early ‘wins’ ..confidence buildingEarly ‘wins’ ..confidence building

• Consultation, communicationConsultation, communication

• Aim for long-term sustainability (and Aim for long-term sustainability (and commitment?)commitment?)

Dont’sDont’s

• Underestimate local capacityUnderestimate local capacity

• PatronisePatronise

• Rush inRush in

• Make assumptionsMake assumptions

• Operate in isolationOperate in isolation

• Be unrealistic about outcomesBe unrealistic about outcomes

• Be inflexible during implementationBe inflexible during implementation

DO’SDO’S

• Cooperation at every stepCooperation at every step

• Understand context and work WITHUnderstand context and work WITH

• Solid project designSolid project design

• Be realistic…tangible outcomesBe realistic…tangible outcomes

• Understand skill levelsUnderstand skill levels

• Support but encourage ownershipSupport but encourage ownership

• Positive relationships with stakeholdersPositive relationships with stakeholders

• Foster collaboration and wide support baseFoster collaboration and wide support base

Some of my Friends Some of my Friends fromfrom