how can marketers survive facebook in 2014?

Post on 22-Apr-2015

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Facebook has definitely become a marketing battlefield on its own. In the last few months of 2014, what else can you do to improve your Facebook marketing? Learn them here.

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How Marketers Can Survive Facebook in 2014

Is your business on Facebook?

Do you have aFacebook Page?

“Yes!”

You might have noticed a significant decline in the number of people who are seeing your posts…

Blame it onFacebook’snew ALGORITHM

• Does this mean that Facebook is no longer a driver of word-of-mouth and is now a paid ad platform?

• Does make sense to invest in Facebook for online marketing?

• Can Facebook still drive engagement and interest for your brand?

• Should you change your approach to Facebook marketing?

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1.   Share And Invest In Shareworthy Content

• Share content that is worth sharing.

• Maintain your engagement in a place where people interact.

• Once in a while, something you post will get picked up.

• Test various Facebook content and track audience interest.

2.    Focus On Timing

• Does Your Timing Match Your Audience?

• When do you get natural engagement?

3.    Consider “Social Drafting”

• Original content is great and should be a priority when it comes to social.

• Share something viral which is related to your business

• Invest in anything that can help you brand.

Your Seriously Simple Marketing Hack1. Browse through the list of trending topics on Facebook and choose a subject that you think would catch the interest of your followers.

2. Repost it on your own page making sure that:– You have a catchy headline– You have appropriate visuals to go with it

(steer clear of stock photos if you can)

3. Try Promoting the Post so it’s noticed!

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