hotels.com's cto & button's cro tap london presentation

Post on 16-Apr-2017

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Mike Dudas CRO& Co-Founder, Button

Thierry Bedos, CTO, Hotels.com

Say their smartphone makesthem more spontaneous

Growth in mobile travel bookingsbetween 2011 and 2016

Say mobile device is favouritetravel accessory

Travelers love mobile

52%1700% 76%

Phocuswright US Online Travel Overview, Hotels.com Mobile Tracker

36%38%42%52%

64%62%58%48%

Desktop

Mobile

1,470

2016

1,450

20152014

1,200

2013

970

Mobile

Desktop

Mobile becoming larger share of online time vs. desktop

Average minutes online, USA

Comscore

BookingInspiration & Discovery In-Stay Experience

But the user journey is fragmented across devices and appsDifferent devices and different sources for each stage

The app landscape is disconnected

151 tapson mobile from decision to

travel purchase

80%

36%

20%

64%

1

% time spent % dollars spent

Desktop

Mobile

1

Mobile

Desktop

Mobile isn’t convertingThere’s a 44% monetization gap between time spent and dollars spent

44% gap

Comscore, 2016

46%of people made their final booking decision on mobile yet moved to another device to complete the purchase.

Google, 2015

Criteo, 2016

3xApps convert at

rate of mobile web

BookingInspiration & Discovery In-Stay Experience

We’ve been making the entire user journeymobile & integrated

Connecting Inspiration/Discovery and Booking

Conde Nast Traveler meets Hotels.com

Improving booking on app and mobile web

• App landing page tailored to use case

• Additional payment methods e.g. Apple Pay

• Trip Planner • More personalised home

screen • Improved maps

• Responsive website • Migration to Google template

driven technology • Mobile first approach • Loading time and UX speed

optimisation • Improved maps

App Mobile Web

Providing In-Stay OptionsIntroducing the Hotels.com Concierge

Tap a ButtonPreview Inventory, Capture High Intent

Easily Purchase and BookBetter App Landing Experiences, More Purchases

And what’s next for a better connected space?

Taking That Next Step Gets EasierThe Latest Integration from Hotels.com

What does the future hold?Bookings completed in 3 taps.

Connecting Qudico to hungryhouse

conversion rate to purchase

higher conversion than mobile ads

repeat purchase rate

increase in time spent

28% 300%

41%24%

Results to Date

Connecting Uber to leading publisher's users

increase in time spent

increase in page visits

of users returned in 48 hours

11% 26% 21%

Results to Date

Leading Publishers Turning to Button for Commerce

Connecting to Commerce BrandsLeading commerce brands are already using Buttons and seeing success.

What can you do?Button Focuses on Integrations to Acquire Users

Simple IntegrationAll Mobile Experiences High Intent Users

We take care of everything so you can focus on your core business.

www.usebutton.com www.hotels.com

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