hostway ecommerce expo south florida magento hosting

Everything You Always Wanted to Know About Magento*

*But Were Afraid to Ask

Set Apart from Other Service ProvidersABOUT HOSTWAY

Experienced and Stable Provider

Customizable Configurations

Dedicated Account Teams

Solutions for Every Size Company

SSAE 16 Certified

Datacenters

Works as a Partner to You

and Your Business

Hybrid Connectivity to

On-Premise

Comprehensive Professional Services

Network

Technology You Won’t OutgrowABOUT HOSTWAY

What is Magento?

• CMS with an e-commerce emphasis– Content Management System

• Out of the box it runs on the LAMP Stack:– Linux– Apache– MySQL– PHP

What is E-Commerce?

E-commerce, let’s break it down…• E (suffix)(Slang) of or relating to technology or the internet.• Commerce, mid 16th century: from French, or from Latin

commercium ‘trade, trading,’ from com- ‘together’ + mercium (from merx, merc- ‘merchandise’).

Who Uses Magento?

More Than 240,000 Merchants, some names you might recognize…• Nike• Easton• Sierra Nevada• Volcom• Fiji Water• Oneida

Why Do They Use Magento?

• Third-Party Integrations• Performance• Scalability• User Experience• Ease of Design• Marketing and Conversion• Multi-site capabilities

Magento Plugins

Extensions for:• Marketing and sales tools• Payment processing• Shipping and fulfillment• Accounting• Back-end integration• CRM• SEM/SEO

Versions of Magento• CommunityMagento Community Edition is the perfect solution if you're a

developer or tech-savvy merchant that wants to explore the flexibility of the Magento eCommerce platform. You can modify—and even contribute to—the core code and engage with our passionate community for support and guidance.

• EnterpriseMagento Enterprise Edition is the high performance, scalable

eCommerce solution for fast-growing and large businesses.

It has the enterprise-class features and the flexibility you need to create an eCommerce solution tailored to your unique needs. And it helps you drive more traffic to your store, convert browsers into buyers, and boost online revenue.

Magento & Hostway

• Silver Hosting Partner• Systems Integrator Partners• Innovative DB solutions• Optimized image

Solutions Integrator Partners

Magento partners who specialize in e-commerce, site design and development.

Get the applications and services that extend your store so you can attract more customers, increase sales, and improve profitability.

Technology Partners

• Avalara• Klarna• CenterStage• Springbot• Clustrix

Our Friends at Rand Marketing

Develop a plan focused on ROI• Specialize in PHP-based websites

Magento & WordPress

• SEO / Google Adwords / Pay-Per-Click• Social Media Marketing• Logo / Graphic Design

Our Friends at Clustrix

ClustrixDB is the first enterprise database Magento has recognized as a MySQL alternative for its customers. • Easy Migration• Easy Scaling of DataBase Capacity

Don’t pay for what you’re not using

Something on the Light Side

• How many SEO experts does it take to change a light bulb, lightbulb, light, bulb, lamp, lighting, switch?

Q:What is pirate’s favorite piece f marketing content?

A: A webinarrrrrrrrrrrrrrrrrrrrr

What Matters to E-Commerce Customers?

• Time to First Byte• Render Start• Load Time

Hostway’s Optimized Magento Image

• Red Hat Enterprise Linux 6.6• Apache 2.2.15 (mpm_prefork) • MySQL 5.5.44• PHP 5.4.41 using Mod_PHP• pecl-zendopcache 7.0.5• Redis 3.0.1 w/ Cm_RedisSession &

Cm_Cache_Backend_Redis• Varnish 2.1.5

Spotlight: Varnish

Varnish is the reverse caching proxy that sits in front of the Magento store. • Caches static content to avoid repeated

disk reads, speeding up performance • Can act as a load-balancer in a multi-

server environment

Spotlight: MySQL

(Can be replaced with Clustrix or similar)• We tune down MyISAM memory usage and

allocate more to InnoDB. • We increase the InnoDB buffer pool size

for faster response times. • Also improved file storage and logging to

improve transaction storage I/O.

Spotlight: Redis

A single process utilized by three Magento processes: The fast back-end, the slow back-end and session storage. • Memcached / Redis• Scaling with Redis

Questions and Answers

The only dumb question is the one you don’t ask!

Next Steps

• Reach out to my colleague Ken Carter or myself to discuss what we can do to for you!

OR• Contact our Hosts Rand Marketing to get in

touch with us.

Interested In Learning More?

Contact us today for further information!

Call us at 888-707-RAND or email us at info@randmarketing.com