hospitality competitive marketing

Competition Review

Indian Creek RecreationJulian Fontenot, Nia Johnson, Viviana Dishmey- Garrido, Matt Scott, Lenon Lyons

Indian Creek Lodge purchased by Georgia

State University in 1938.

Recreational services took responsibility in 1973.

Located in DeKalb county

Open Monday- Sunday 8am- 11Pm The challenge program course was installed in

1985. All catering is coordinated through panther dining Accept checks, cash, panther cash, speed

codes and credit cards

Indian Creek Lodge

Student organizations at GSU Faculty of GSU GSU Sport Teams

Target Market

Student Center

Golden Key Board Room

Speaker Auditorium

General Meeting Rooms

Competitors: Georgia State University- Student Center

Strengths Provides a friendly, professional service that

contributes to a comfortable and helpful environment for students and other guests.

Placed at a convenient location Charted Organizations do not have to pay a

rental feeWeaknesses Understaffing in many levels Underfunding in many departments Must only use Sodexo/ Flavours for catering

Student Center: Strength and Weakness

Centennial Hall 1200 Conference

Rooms Auditorium It is run by the

University Events Management

Strengths Non-expensive rental rate Available catering from the university Large CapacityWeakness Strict guidelines must be followed Only two event spaces Only open weekdays: 7am-10pm

Centennial Hall: Strengths and Weakness

Competitors: Dahlberg Hall; Veterans Memorial

Located on 30 Courtland Street

Reception Area- 400

Lecture- 250 Banquet- 170 Classroom- 160

Strengths Large holding spaces Multiple holding spaces Full A/V available Weaknesses Set up fees A/V capabilities are not available on

weekends Catering

Dahlberg Hall: strengths and weaknesses

Student Center: Very well known Easy Access There is no room rental fee for charted organizations

utilizing space solely for its members Centennial Hall:

Offers two specific event spaces to meet the needs of GSU facility and staff

Caters specifically to GSU students and faculty Dahlberg Hall; Veterans Memorial:

An alternative to the student Does not fill up as quickly

Advantages of the Competitors

“Come out to our beautiful, spacious, Off campus location where you will all be able to enjoy some fun activities and bond with each other; while you're here be sure to try our Challenge Program, It will help build a great bond, brotherhood or sisterhood!”

A Message to the Target: Organizations

“We all need a break sometimes. Come visit our off campus location, where you and your co-workers can enjoy our spacious meeting rooms, open lobby area with a fireplace and a catering kitchen. At our location, you can use this time to meet and discuss departmental information. You can also use this time to get away from the busy city, and noisy campus with some of your favorite department co-workers!”

A message to the Target: Faculty of GSU

“Being a part of a sports team is like having a second family. Trust, and communication and building a bond with your second family, your team mates is crucial for a great performance on game day. Come out to our beautiful location and participate in out Challenge program that will help build that trust and communication that you need!”

A message to the Target: Sport Teams

We hope to see you soon !