hospice 101 social media 1

Mission StatementMission Statement

To enhance the quality of life for those To enhance the quality of life for those nearing the end of life’s journey and for nearing the end of life’s journey and for

those who grieve.those who grieve.

Who is The Elizabeth Hospice?Who is The Elizabeth Hospice?

Founded by four nurses (volunteers) in 1978.

Provides services in northern San Diego County.

We have cared for over 70,000 patients and families since opening.

What is Hospice?What is Hospice? Hospice provides comfort care to those

facing the end stages of a terminal illness and do not wish to seek curative treatments.

Hospice is a holistic approach to end-of-life care, patients who seek comfort measures are provided medical, emotional, and spiritual support from a team of healthcare professionals.

The Hospice TeamThe Hospice Team Patient and Family Primary Care Physician Hospice Medical Director Registered Nurse Social Worker Interfaith Chaplain Home Health Aide / Homemaker Trained Volunteer

Where are Services Provided?Where are Services Provided?

Hospice care is provided in the patient’s home, wherever that may be.

Care may also be provided to patients residing in a skilled nursing facility or in an assisted living facility.

When needed, we also provide short-term care in local hospitals.

Center for Compassionate Center for Compassionate CareCare

“A Place for Healing”“A Place for Healing” Reaches family and loved ones before and

after hospice

Transitions Program

Perinatal Loss Support Program

“Share the Care”

Community Programs

A Not-for-Profit HospiceA Not-for-Profit Hospice Defines our mission and focus

Dollars are directed to patient care and not shareholders

Patient-centered, individualized care

A partner in the community

Meeting the needs of a diverse population

Charity care program – no patient is denied care due to an inability to pay

PR/Marketing ChallengesPR/Marketing Challenges Competitive environment – 17 hospices serving

San Diego County with the same basic services

Limited budget

Difficult topic to discuss

Regulated by Medicare – guidelines dictate care

Myth that hospice means giving up

Older audience that are rarely online

Target MarketTarget Market Physicians, Skilled Nursing Facilities and

Residential Care Facilities for the Elderly

Allied Health Professionals

Consumers Adults aged 45+ Seniors aged 65+

Faith-based Communities

Donors

Volunteers

Current Outreach ToolsCurrent Outreach Tools News releases and feature stories

Touching Lives magazine

Marketing Specialists

Hospice Ambassador Program

Speakers’ Bureau

Direct mail

Community Liaisons

Goals for 2009Goals for 2009 Increase hospice referrals

Increase donations from community members

Increase awareness of the services and program offered by the Center for Compassionate Care

Increase the number of volunteers trained

Be the most preferred hospice provider in northern San Diego County

(760) 737-2050

www.elizabethhopsice.org