hope is not a strategy - ivor sequiera, neustar
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HOPE IS NOT A STRATEGY!
Protect with Neustar- We’re more than just registry.
Ivor Sequeira Senior Director Global Channel Management & Business Development October 18, 2013
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agenda
WHO WE ARE
ONLINE LANDSCAPE
CHALLENGES/SOLUTIONS DNS | WEB PERFORMANCE | DDOS
HOW DOES THIS HELP YOU?
NEUSTAR POWERS THE CONNECTIONS THAT KEEP BUSINESSES RUNNING.
IT & SECURITY MARKETING NETWORKING & OPERATIONS
DNS &
DDoS Web
Performance
IP
Intelligence
Domain
Name
Registry
Digital
Marketing
NEUSTAR HELPS YOU PROTECT & PROMOTE YOUR BUSINESS ONLINE
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›Number Portability (N. America, Taiwan and Brazil)
›Order Management
›4B Calls Routed Daily
›3.8B Global Phone Numbers
Proprietary and Confidential
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›Internet Infrastructure
- Managed DNS (UltraDNS) - Web monitoring & load testing
- DDoS (SiteProtect)
- IP Intelligence/GeoLocation
- Audience Targeting Solution
›Registry Services - .biz and .us - .travel, .tel, .co
- nTLDs: .nyc + 350 more
Proprietary and Confidential
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›Identification/Caller ID (U.S)
›Verification & Analytics
›Local Search & Licensed Data
›Answers to over 30 Billion Queries (Daily)
›13.9M Business Listings
Proprietary and Confidential
(U.S.)
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agenda
WHO WE ARE
ONLINE LANDSCAPE
CHALLENGES/SOLUTIONS DNS | WEB PERFORMANCE | DDOS
HOW DOES THIS HELP YOU?
The World is Online
© NEUSTAR, INC. / PROPRIETARY AND CONFIDENTIAL 12
2 Billion Users
Global competition
Brand and revenue at stake
New World – New Requirements
© NEUSTAR, INC. / PROPRIETARY AND CONFIDENTIAL 13
* Cisco, IDC ,
3.4B By 2016, 3.4B users will access the internet to generate 1.3 zettabytes of traffic a year*
76.9B People love their mobile apps. IDC predicts that global downloads will reach 76.9 billion in 2014 and will be worth US$35 billion.
287M The tablet market is expected to increase to 287M by 2016.* In 2012, 122.3M tablets were shipped with the introduction of new iPad mini.
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agenda
WHO WE ARE
ONLINE LANDSCAPE
CHALLENGES/SOLUTIONS DNS | WEB PERFORMANCE | DDOS
HOW DOES THIS HELP YOU?
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DNS: Mission Critical in a Wired World
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» DNS is used to connect every website and every email inbox
» If your DNS isn’t working, you lose your ability to connect to outside world and be connected to your customers
» Works so well that we forget about it (until it breaks)
UltraDNS Timeline
© NEUSTAR INC. / PROPRIETARY AND CONFIDENTIAL 16
Pioneered BGP and IP Anycast for DNS
Invented real-time change propagation
1998 1999 2008 2 011 2012
Developed origination-based routing and directional DNS
Delivered first managed service for internal DNS
2005 2009
Extended security and performance with DNS Shield
Centralized Internet-wide change repository
Introduced Stand-alone SiteProtect DDoS Mitigation Service
First to offer unique 3-Tiered Network Architecture
First to Offer Dedicated Resolvers & name server Announcements
• Founded by Internet pioneer and Neustar Cyber Threat Expert, Rodney Joffe
• First to combine and implement BGP and IP Anycast for DNS infrastructure
• Deeply involved in Internet community bodies: IETF, RFCs, Security Working Groups and DNSSEC specifications
• 14+ yrs as the Premier Provider of Enterprise Managed DNS
UltraDNS Services
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Performance
Reliability
Security
UltraDNS Delivers Superior Performance and Security with:
A powerful global directory platform
Carrier-grade, highly redundant network
Industry’s most comprehensive SLAs
Expert Support 24/7
Competitive Advanced Services
Because Your Customers Expect 100% Uptime
Why UltraDNS?
© NEUSTAR INC. / PROPRIETARY AND CONFIDENTIAL
» Performance- Our global IP Anycast network of carrier-grade nodes
provide fast DNS resolutions and fewer dropped queries
» Security- Protection against DNS DDoS attacks, plus DNSSEC to
safeguard against cache poisoning
» Availability- Guaranteed SLAs including 100% uptime, fast response
times and low drop rates, even during maintenance windows
» Scalability- Global DNS network to seamlessly accommodate your
growth
» Proven Success- UltraDNS has a proven track record in the industry.
Neustar Current Network
Planned Expansion
Neustar Network Global
Footprint
Western North America (6)
Central North America (4)
Eastern North America (6)
Europe (10) Asia (8) Other (6)
Los Angeles, CA Chicago, Il Ashburn-1, VA Amsterdam, Netherlands Beijing, China Bogota, Colombia
Phoenix, AZ Dallas , TX Ashburn-2, VA Dublin, Ireland Chennai, India Buenos Aires, Argentina
Portland, OR Denver, CO Atlanta, GA Copenhagen, Sweden Shanghai, China Johannesburg, South Africa
San Jose, CA Minneapolis, MN Miami, FL Frankfurt, Germany Hong Kong, China Perth, Australia
Seattle, WA New York, NY Istanbul, Turkey Mumbai, India Sao Paulo, Brazil
Vancouver, Canada Toronto, Canada London, England Singapore, Singapore Sydney, Australia
Madrid, Spain Taipei, Taiwan
Milan, Italy Tokyo, Japan
Paris, France
Warsaw, Poland
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agenda
WHO WE ARE
ONLINE LANDSCAPE
CHALLENGES/SOLUTIONS DNS | WEB PERFORMANCE | DDOS
HOW DOES THIS HELP YOU?
0.25 Seconds delay Can lose a customer
0.50 Seconds delay Can drop traffic 20%
1.0 Seconds delay Can drop conversions 7%
Every second counts
Microsoft/New York Times
Aberdeen Group
© NEUSTAR, INC. / PROPRIETARY AND CONFIDENTIAL 22
Web Performance Management
© NEUSTAR, INC. / PROPRIETARY AND CONFIDENTIAL 23
• Testing on a regular basis
• Testing various versions of
their code
• Testing on various
browsers
Functionality • Maintained desired state of
performance
• Uptime - location and
region
• compliance, business
objectives
Availability
• Average site loadtimes
• Perceived user experience
• Min/max load times
• Establish a baseline to
understand performance
Performance
FIND and FIX website performance problems:
It’s busy enough without delays
» Neustar Load Testing keeps you in front of trouble:
Scaling: Cloud based testing ensures that the right amount of
traffic is generated for your site for those critical traffic days
Real Browsers: Load test with real browsers to ensure 100% of
traffic and load is what an actual user would cause
Save Time: Use automated testing on all browsers to save
time
© NEUSTAR, INC. / PROPRIETARY AND CONFIDENTIAL 25
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agenda
WHO WE ARE
ONLINE LANDSCAPE
CHALLENGES/SOLUTIONS DNS | WEB PERFORMANCE | DDOS
HOW DOES THIS HELP YOU?
Filling up your network
capacity.
©2013 CONFIDENTIAL & PROPRIETARY 27
DDOS – DISTRIBUTED DENIAL OF SERVICE
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The Reality of Attacks
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*Forrester® Consulting, The Trends and Changing Landscape of DDoS Threats and Protection **Forrester® Consulting, DDoS: A Threat You Can’t Afford to Ignore, January 2009.
More than 7,000 attacks happen every day
Attacks are increasingly more complex and harder to mitigate
Anyone can launch an attack:
Free tools and how to videos
DDoS for hire sites
$67 a day to rent a botnet
©2013 CONFIDENTIAL & PROPRIETARY 30
March 7, 2013
“Samrat Agrawal (28), an entrepreneur from Dugri, recently started an online
portal to sell artificial jewellery. Business was good and Agrawal was getting
orders from around the world. But suddenly, the flourishing business
nosedived. Agrawal tried everything, from refurbishing the website to making
it more user-friendly but all in vain.
At last, he contacted cyber experts, who told him he was a
victim of Distributed Denial of Service (DoS) attack by
his rival businessmen.”
Infrastructure/ Resources
Brand
Customer Service
Online Presence
Sales
Challenge: Weighing Risks
© NEUSTAR INC. / PROPRIETARY AND CONFIDENTIAL 31
Expense of Mitigation Solutions
I want to be covered but we have limited
staff and budget.
It takes only ¼ of a second to
lose a customer.
Damage to Your Brand
For every 1% variance in brand equity, there’s a corresponding 1% variance in stock return
Bad Customer Experience
Call centers get overwhelmed and
customer frustration skyrockets when our
site is down.
Customer Service impact from an attack can last 4-6x longer than the attack.
Loss of Revenue
Loss of Revenue
The Financial Impact of a DDoS Attack
runs $100K/Hour
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Any Firm Can Be Targeted with DDoS
Financial
Services Gaming
Online Retail Cloud
Services
Governments Education
Concerns for DDoS att Growing concern
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n=201
Concerns for DDoS attacks during peak traffic periods
A recent IDG
Study found:
Investments not comf
Nearly 60% have investments, but remain concerned about performance
“Solutions” in place?
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n=201
A recent IDG
Study found:
Telco/ISP
•Simple Add-on
•Limited DDoS Attack expertise
•Layer 4 (IP) mechanisms
•Needed for every Telco used
Do-It-Yourself
•Customized to your needs
•Integrated monitoring
•Large Capex investment
•Needs expert support
•Needs extensive bandwidth
•Needs Diversity
CDN
•CDN Benefits
•Limited DDoS Attack expertise
•Overage fees for extra traffic
•Lacks ‘Origin Server’ Protection
Cloud-based Service
•No CAPEX required
•Leverage specialized expertise
•Keeps ‘Dirty’ traffic away from your network
DDoS Mitigation Options
© NEUSTAR, INC. / PROPRIETARY AND CONFIDENTIAL 35
Neustar’s Solution: SiteProtect - Intelligent DDoS Protection
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Experienced, 24x7 Security Operations Center
Financial
Impact of a
DDoS Attack
$100K an hour
The Industry’s Best People, Processes and Technologies:
Sophisticated attacks blocked in minutes to minimize
revenue losses, customer impact
Security operations experts working for you 24/7
Diverse blend of mitigation technologies
© NEUSTAR, INC. / PROPRIETARY AND CONFIDENTIAL
Join security professionals across the globe and gain the
knowledge you need to fight DDoS attacks and protect your
organization.
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agenda
WHO WE ARE
ONLINE LANDSCAPE
CHALLENGES/SOLUTIONS DNS | WEB PERFORMANCE | DDOS
HOW DOES THIS HELP YOU?
100 million people who are online
13% YOY growth in online users
35 Million SMB Enterprises identified
India
8% of the world’s population
Only 2M of those businesses are online
79% of those businesses believe the Internet will provide the greatest reach to customers
Two ways to use services
©2013 CONFIDENTIAL & PROPRIETARY 41
» Protect your own infrastructure and
websites
» Offer services to your customers and
generate additional revenue
© NEUSTAR, INC. / PROPRIETARY AND CONFIDENTIAL 42
The Solution for Partners Managed DNS via the Neustar Partner Portal
DNS Core Service
•Built on the Global UltraDNS network
•Easy to use DNS Manager with integrated contextual help
•Web Forwarding capabilities
Add On Advanced Services
•Site Monitoring: Monitors the availability of your clients
website
•Site Failover: Automatically detects website failures and
switches to a new server IP
•Regional Routing: Routes traffic to the best servers
based on the location of the user
•Load Balancing: Balances traffic across multiple servers
with monitoring & automatic load balancing
Neustar Partner Platform Key Benefits:
•Partner defined packages and bundles
•Co-Brand or Private Label Customer UI
•Administrative tools for reporting, customer
support and service management
• REST API for Partner systems integration
(e.g., Billing, Provisioning, Partner UI, etc)
The Easy Way to Offer Managed DNS Designed with a Partners Ecosystem in Mind
© NEUSTAR INC. / PROPRIETARY AND CONFIDENTIAL 43
Decrease time to market and generate new revenue
streams
Easily manage accounts and users, provision, and
support your end users.
Provide options for end-user management on a
branded User Interface
Access detailed usage reporting down to the end user
level
Integrate into existing UI or other automated
provisioning systems via REST API
A Platform Designed for Partners Simplified Interface, Flexible and Cross Functional
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Neustar: Work Flow and
Partner Enablement
Partner/Distributor: Manage
Customers Services Platform
Customer: Services Detail
View & Management
A Compelling Business Model Generate New Revenue, Package or Bundle with Core Solutions
© NEUSTAR INC. / PROPRIETARY AND CONFIDENTIAL 45
A lucrative business model A simple query based pricing model Flexibility to price, package or bundle your way. Advanced traffic management services and add-on’s.
© NEUSTAR INC. / PROPRIETARY AND CONFIDENTIAL 46
Ready To Get Started? Take the Next Step and See the Benefits
Enhance your position with industry leading solutions
Accelerate new business
Improve loyalty and retention
Boost your bottom line
© NEUSTAR, INC. / PROPRIETARY AND CONFIDENTIAL 47
Dialogue Visit www.neustar.biz to live chat with a representative.
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