holiday campaign planning with a dash of influence

Spice Up Your Holiday Campaigns with a Dash of Influence

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Meet Our Influencers – Laura Gallaway

Holiday Webinar October 2015

Laura GallowayBlog: MyNewestAddiction.comInstagram: @MyNewestAddictionTwitter: @LauraJean396

Stacey LittleBlog: SouthernBite.comInstagram: @SouthernBiteTwitter: @SouthernBite

Katja PresnalBlog: SkimbacoLifestyle.comInstagram: @SkimbacoTwitter: @Skimbaco

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15% Increase of online holiday spending in the last year

Holiday Webinar October 2015

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Q1. 

Holiday Webinar October 2015

What do brands need to know about planning their holiday programs with influencers?

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For Brands

Holiday Webinar October 2015

• Start early• Work with familiar

influencers• Make it authentic

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Q2. 

Holiday Webinar October 2015

What do influencers consider when planning for the holidays?  

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For Influencers

Holiday Webinar October 2015

• Ask: Does this fit my brand?

• Be different• Think longtail

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Q3. 

Holiday Webinar October 2015

Do readers tell you what they want to see and read during this time of year?    

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Readers Driving Content

Holiday Webinar October 2015

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Q4. 

Holiday Webinar October 2015

What’s your favorite holiday post you’ve seen or created for your own blog?       

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Favorite Holiday Posts

Holiday Webinar October 2015

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Q5. 

Holiday Webinar October 2015

Do you address religious celebrations in your content?       

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Q6. 

Holiday Webinar October 2015

How do you plan for consumer engagement during the holidays? 

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Engagement

Holiday Webinar October 2015

Increase in:• Page Views and MUVs• Interactions• Comments• Searching

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Q7. 

Holiday Webinar October 2015

Do videos or visual content resonate more? 

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Q8. 

Holiday Webinar October 2015

  Last thoughts or advice for brands and influencers? 

|Holiday Webinar October 2015

Thank YouFor Questions: rachaelc@tapinfluence.com720-726-4074tapinfluence.com