hmv.com - transforming a retail giant into a content creator

hmv.comTransforming a retail giant into a content

creator

Louis Georgioulouis.georgiou@codecomputerlove.com

Dawn Williamsdawn.williams@codecomputerlove.com

7 year journey of UX and UI optimisation and

enhancement

Developed site functionality

Helped developed the listening post pilot in-store kiosk and POS

In-store kiosk and POS

On a sad day in 2013…

Life in the old dog yet.

Life in the old dog yet.

The brief

“maximise audience engagement and

drive new revenues”assert brand credibility

find new audiences and advocatesmaximise store network

build commerce linkscreate new revenue streams

The Home of Entertainment

A content platform to fulfil more needs, more often.

CREATIVE CHALLENGE

Moving past the pile it high, sell it cheap commerce approach and establish hmv as a credible source of entertainment content.

TECHNICAL CHALLENGE

Becoming the gateway for a number of different entertainment offerings with slick elastic search at its heart.

our territory & self determination

quality

expertise

credibilitypoint of view

brand heritage

genre specific

exclusivity

relevancelocal

personalised

volume of exclusives

local

depthpeer/

communitygenre/artist

how do we deliver?

The solution

A constantly evolving platform

hmv.com

shared codebase

hmv.ca hmv.ie

shared content database

hmv.com content hmv.ca content hmv.ie content

product catalogue product catalogue product catalogue

rolling out to new territories

hmv.com (Search)

cms.hmv

store.hmv

enhanced integrations

So far so good…

4.6 million new users for 2015(73% of their total users)

Downloads - 111%Plays - 324%

Video views - 170%Newsletters - 156%

hmv.com has driven 40% of online store revenue

The story continues…

Middle East expansion Single sign on

Content APIPersonalisation

thank youLouis Georgiou

louis.georgiou@codecomputerlove.comDawn Williams

dawn.williams@codecomputerlove.com