hit the bullseye with targeted marketing
Post on 22-Nov-2014
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Hit the bull's-eye with targeted marketing!
Kimberly Hardcastle-Geddes, CEMMarketing Design Group
+Why is targeted marketing so important right now?
+Mass marketing’s days are numbered
+How does targeted marketing differ?
+The single most important element in your campaign
+Database development
Define your marketing goals, first Think beyond name, rank and serial number Incorporate behavioral data Keep your data clean Measure list and campaign results
+List segmentation
Prospective attendees vs. past attendees
+List segmentation
Prospective attendees vs. past attendees Demographics and psychographics
+List segmentation
Prospective attendees vs. past attendees Demographics and psychographics Behavioral data Recent subscribers Inactive prospects Preference surveys Loyal participants
+Brilliant targeted marketing tools
+
Dynamic Content
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Targeted Emails
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Text-only
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Direct Mail
+Variable Data Printing
+Mail Panel Personalization
Kimberly HardcastleMarketing Design Group420 Walnut AveSan Diego, CA 92103CB1109
Hi Kimberly,
You might be interested in the new Producer Seminars (p. 6) and the Women in Concrete luncheon (p. 2).
+Targeted Direct Mail
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Print Advertising
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Niche Advertising
+
Public Relations
+
Contributed Articles
+
Public Relations
+
Social Media
+SOCIAL MEDIA LISTENING STRATEGY
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Web site
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Microsites
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Telemarketing
+What to remember if you forget everything else you heard today Utilize strategies and tactics that address the individual
wants and needs of your target markets. The most critical element in your targeted marketing
campaign is your database. Whether using traditional or new media channels,
execute in a way that is as relevant and personalized as possible.
+Questions
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Hit the bull's-eye with targeted marketing!
Kimberly Hardcastle-Geddes, CEMMarketing Design Group
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