hightail for creative collaboration

Keep your ideas moving

Creative is messy.Hightail cleans it up.

We all feel this pain

Which file are you looking at?

My creative team shouldn’t be focused on process

The VP of Marketing decided on round 6 to change direction...

I’m a marketer – technology isn’t my love language

The creative process is non-linear

The Problem

BIG IDEA

Great,let's roll!1

Send me that e-mail again

2

Did you send it? I didn't get it.3

The client won’t like it4

Yes, but...

It won't work because...

6

It's impossible 7

It's not the right timing 8

The brief has already

changed9

Bring me A BIG IDEA! 10

5Abbreviated version of How to Kill a BIG IDEA in 12 small steps by Oren mei & Kamil mekhty, Saatch & Saatchi, Israel

ANALYTICS

Lacktime/bandwidthto createcontent

46%

AUTOMATIONCREATIVE

Fragmented organizationMultiple stakeholdersNo system of record

Multiple variants Multiple channels

New marketing technology and targeting opportunities require an increased need for new, fresh, relevant content – putting creative teams in a crunch

The Problem

“I’m being pressured

to produce 5x morecreative with noadditionalresources.”

Sources: Director of Creative Operations @ Henry Stewart Creative Operations LA 2016 Conference & Technology Marketing B2B Content Marketing Spotlight Report

44%of projects delivered late, over budget, or incomplete

60%do not fully meet their objectives

24%failed altogether and canceled or abandoned campaigns

Sources: IBM and Standish Group

It’s no wonder that marketers say

Digital Designer

$137/hr

Art Director

$178/hrChief Creative Officer

$861/hr Creative Director

$283/hrAccount Exec

$98/hr

Blended Creative Rate

$200/hr

Every round adds up

Free the world’s creativity

Reduces review turnaround times from

4 days to 1

Saves 4 hours per shoot

Saves 5-10 hours per project

Speeds up review process by 35%

Gets feedback on-time

Saves 10 hours per week

Businesses collaborating in Hightail save more time

$100k-200ksaved

per year

20-40%more

efficient

10-20hours saved

per week

How Hightail works

Precise feedback

Fast-track your creative process by providing precise comments right on designs, illustrations, photos and more.

Clear approvals

Request approvals from specific people and set follow-ups so it’s easier for them to give you the green light.

Eliminate confusion by keeping the latest version front-and-center while still having easy access to past versions and conversations.

Version control

Easy access for guests

Let anyone leave their feedback without first needing to sign-up for a Hightail account.

Follow-ups and task management

Monitor all recent activity on your projects and see outstanding to-dos for you and your team at a glance with My Hightail.

Presenting work in the best way

Hightail helps

CLIENTS

to easily review creative

CREATIVES

to stay on top of creative projects

MANAGERS

to keep everyone on the same page

allows real time comments fromthe whole team

shows specific feedback directly on the creative

handles multimedia file types and sizes

tracks progress with version control

and comment history

keeps everyone informed on

who's doing what by when

makes approvals clear and

unambiguous

is easy for everyone: teams,

clients and stakeholders

Your new creative process

www.hightail.com/businesscollaborate@hightail.com

#createbetter