high fat milk market

Key product characteristics• taste rich

• Over 3.8 of milk fat

• At shops, high fat is minority

• More expensive that low fat milk

Competitive market of high fat milk

• By: Yuki

Tomoko

Misa

Chiho

Daryl

Key product characteristics

• taste rich

• Over 3.8 of milk fat

• At shops, high fat is minority

• More expensive that low fat milk

Why do people buy this?

53 to64 and drink sports drink

Less than 53 and drink milk

53 to 64 and care about health

age

Sports drink and health

awareness

Average Price0.0 ～2.9%

¥216

3.0 ～3.7%

¥275

3.8 ～ % ¥377

４ Ps 　 Production

北海道産の良質な生乳と乳原料を使用しました。・まろやかであじわい深いコクと生乳のほのかな甘みを楽しめる特濃ミルクです。

Price

Place

Promotion

Cross Matrix Analysis

Price x PlaceNutrition x Products

Prices x Places

Prices x Places

Observation:• A cross matrix analysis on the average price

and place of these products• A moderate negative correlation of 0.577

between the price and the accessibility

Prices x Places

Findings:• Price ↑, more rare to find them in normal

department stores• More accessible for average priced high-fat

milk

Nutrition x Products

Compare the nutrition facts of various milks with Meiji Fukami ajiwai as the base

Key Observations:

1. Sodium Ratio in 奥中山高原ジャージー = 1.2

2. Three products contain only minimum 50% of original milk

Nutrition Facts

Findings:• All consist of similar nutrition values and

minerals in term of Calories, Carbohydrate, Protein and Calcium.

• In Sodium, 奥中山高原ジャージー contains 20% more than 明治

Nutrition Facts

Findings:• Among the sample, 明治 , 小岩井まきば

and 特濃 4.5 （メイジ） : mixtures of a minimum 50% of original milk and non-fat milk powder

• Possibly explain why these products are relatively economical

Conclusion

Thank you!!!!!