high context vs low context !

Are you aware of the big difference?

ANADOLU UNIVERSITY

Ceyda Kaya Sezin Sap

Göker Harmanlı

High Context Low Context

• Contents• Association

• Relation-centered Task –centered

Attention to group process Attention to the goal

Social structure-centralized Social structure-decentralized

Interaction

Non-verbal Verbal

Implicit Explicit

Indirect Direct

High Context Low Context

High Context Low Context

Association Relation centered Task centered

High Context Low Context

Association Attention to group process Attention to goal

High Context Low Context

Association Social structure - centeralized Social structure-decenteralized

High Context Low Context

Interaction Nonverbal Verbal

High Context Low Context

Interaction Implicit Explicit

High Context Low Context

Interaction Indirect Direct

High Context Low Context

Countries Japan U.S.A. China German Korea Scandinavian Arabic Countries North America Latin America Swiss

France England

High Context Low Context

Conclusion

In conclusion, Association and interaction are the key differences

between Low and High Context Culture !

Are you aware of the big difference?

High context culture

Low context culture