help them fall in love - shopper marketing & user experience primer
Post on 15-May-2015
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Help people fall in love with your brand.
Shopper + customer experiences.
Brian RegienczukUX primer for shopper marketing & beyondBeverages, Spirits, Beer & Wine
© 2014 Experience Rethink
How far do
you go?2
© 2014 Experience Rethink
Where do people experience your brand?
3
© 2014 Experience Rethink
Where do people fall in love with your brand?
4
© 2014 Experience Rethink
Whatmakesitamemorableexperience?
6
© 2014 Experience Rethink
Will others share it?
7
© 2014 Experience Rethink
How&wheredoyou doittoday?
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© 2014 Experience Rethink
Does your brand bring the customer journey to life?
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© 2014 Experience Rethink
What makes your brand standout & trigger reactions / interactions?
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© 2014 Experience Rethink
Celebrating the product
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© 2014 Experience Rethink
Modern simplicity
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© 2014 Experience Rethink
Bungalowsimplicity
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© 2014 Experience Rethink
Contemporary lodgewith modern lines
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© 2014 Experience Rethink
Intimateclub
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© 2014 Experience Rethink
Encourage experiments
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© 2014 Experience Rethink
What about the experience helps you fall in love with the brand?
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© 2014 Experience Rethink
We live to help people fall in love with your brand.Online + in the store.
experiencerethink.com
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