hello world: the 2010 web and the enterprise

2.0 councildenise howell

bagandbaggage.com

hello world: the 2010 web and the enterprise

09.17.09

2010 web: not your parents’ communication tool

commercial noncommercial

business

personal

educational

sociologically and socioeconomically: efforts to distinguish between arenas and contexts fail

eschew social media if -

you’re engaged in criminal acts and prone to be up-front about it...

you’re abrasive - people leave you caustic voicemails? death or other unpleasant threats?...

you’re likely to disclose confidential information...

you’re incapable of expressing yourself in 140 characters or less...

you’re incapable of simplicity and directness...

“Be careful what you post on Facebook...”

decide how you’re going to present your various selves online

Obama uses social media, blends personal and professional, and remains credible

hot spots and implications

• security, access issues

• “identity hacking”

• your own worst enemy: IP protection/licensing, IP infringement, defamation, fraud, regulatory issues, confidentiality

• 3rd party complications: defamation/harassment (don’t feed the trolls), infringement, your liability for their contributions

• global jurisdiction; disparate local legal standards (strategic response decisions; e.g., Turkey, China, Brazil v. India)

How much “cyberspace exceptionalism” (Prof. Goldman) will courts tolerate?

If you’re not, someone is.

leaks happen. they tend not to be this funny.crisis response decision tree: get lawyered up, or have fun with it?

the accidental hacker (there’s the other kind, too)

facebook.com/yournamehere - no ICANN for social media

you can do plenty of damage without social media

confidentiality, ethics, legal obligations are cross-platformhave simple policies+training - and quick, direct crisis response

“hello world: the 2010 web and the enterprise”

denise howellbagandbaggage.com

slides athttp://www.slideshare.net/denisehowell

q&a - discussion

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