heardable scores demystified

Heardable:The world's first and only online brand optimization tool.

"Heardable Scores Demystified" - Feb 9, 2010

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Most of us crave to make a difference; we want our opinions to have an audience; we want people to admire us. But that can only happen if we are...

Heardable.

...found, visible,

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In today's competitive marketplace, getting found is a marketing imperative

for all brands, large and small.

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Not found =

The Invisible Brand

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To that end, we believe all brands should be Heardable.

Is yours?

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Heardable is the the simplest and most effective way to measure your online brand performance against the competition.

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Our platform looks at 20 onsite and 20 offsite brand variables--in REAL TIME--then compiles and scores your brand's online performance, delivering you a Heardable Score made up of 6 distinct subscores, plus recommendations for improving your score.

Heardable

No other online tool does anything like it.8

Heardable Score: 1000 points possible

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that roll up into the main score of 1,000 possible points.

Scoring is comprised of 6 subscores

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PORTABLE: 200 POINTSThe more portable devices your website is optimized for, the better positioned your brand will be to capitalize on the emerging mobile market. Poor GUI's, code, etc., could have negative brand consequences.

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SOCIABLE: 200 POINTSSocial engagement is good for brands. Firms that monitor, engage, and respond to what consumers, constituents and competitors are saying about them are better positioned to boost sales and extend brand reach.

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SEARCHABLE: 150 POINTSWebsites optimized for natural search, especially by local geo-locations, business listings, or product SKUs ,can be more easily found by crawlers & bots [more long tail site traffic over time]

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MEASURABLE: 100 POINTSThe ability to monitor, track, analyze, report, & optimize awebsite is a critical digital marketing function--yet many firms aren't mining this knowledge to make online experiences more relevant, usable, efficient, or profitable.

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ACTIONABLE: 200 POINTSAn actionable website or online brand experience is one that fulfils user needs--making it easier to interact, transact, register, or communicate. [Accessibility = higher sales, satisfaction, and socialization].

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SHAREABLE: 150 POINTSBeing a transparent company plays off of the social concept that you get what you give. Freeing data & content via RSS FEEDS, API'S, syndication, etc, not only helps build trust, it enables new forms of collaboration & opportunities.

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Champion brands are a cut above the rest.

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