hayley e. martin public relations specialist east tennessee children’s hospital

Hayley E. Martin

Public Relations Specialist

East Tennessee Children’s Hospital

Twitter for the Communications

Professional

Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets."–Wikipedia

What is it?

Hot topic in all markets

“FREE,” disseminate information, foster relationships, support the bottom line

Has caused problems

The Social Network, @BronxZooCobra, Osama Bin Laden’s death

What is all the fuss about?

College students

Kids

Parents

Grandparents (22% of grandparents over 60)

Who is using it?

Pastors

Agencies

Hospitals

Organizations

…everything in between

Who?

Why?“free”

Keeps your organization relevant and current

2-way communication

Short bursts of info

Way to reach a very specific market

Links

FacebookMore than 6,000 “likes”Address negative comments

Twitter @EastTNChildrensMore than 1,000 followersPosts about health info, research, product

recalls, months of interest, fundraisersYouTube

**Put 1-2 people in charge

Children’s Hospital’s social media

#WeAreAlabama@CNN, @FEMA@tuscaloosacity (138 tweets) @UofAlabama

(37 tweets) in 48 hoursPhone numbers, missing students, power

outages, dispel rumors, locate supplies, debris cleanup , food, pictures, videos, give blood

Twitter was only form of contact for some

Would you use in a crisis situation?

Crisis- Tuscaloosa Tornado

The Nitty GrittyTwitter

More than 106 million accounts640 tweets per second

140 characters

Handle

Profile Bio

@HayleyMartin87“Warm weather and SEC football enthusiast.

UTK grad. PR Specialist. Chronic windows-down driver. Southern through and through.”

@msnbc_health“Health, diet and nutrition news from

msnbc.com. Curated by @melissadahl, @jonel_aleccia and others.”

@Chickfila“This is the official Twitter account for Chick-

fil-A. We didn't invent the chicken, just the chicken sandwich! http://www.chick-fil-a.com”

Bios

Who to FollowFollow 255 hospitals, gov’t organizations, local

news personalities, sponsors, donors, guardians etc…

Shorten linksBit.ly, owl.ly

RT@replies#

#DWTKS

Nitty Gritty

Catch-allsTweetdeck

Hootsuite AnalyticsAdd social networks (Facebook, Twitter,

LinkedIn, Wordpress, Foursquare)Schedule messagesCreate tabsShorten links owl.ly

February 11, 2011 @ 11:24 p.m. via Hootsuite

“@RedCross Ryan found two more 4 bottle packs of Dogfish Heads Midas Touch beer….when we drink we do it right #gettngslizzerd”

A lot can go wrong in 140 characters

Red Cross admitted it accidently tweeted something intended for a personal account on it’s blog then tweeted a clever response-

“@RedCross We’ve deleted the rogue tweet but rest assured the Red Cross is sober and we’ve confiscated the keys.”

Dogfish Beers asked fans to donate to the Red Cross and Red Cross used a clever fundraising pitch

“Please join Dogfish Head Craft Brewery in raising money for the American Red Cross. If you’re interested in donating a pint, please click here to learn more about Red Cross blood drives. Note: Alcohol can often make you more dehydrated. Dogfish Head recommends not drinking immediately before or after donating!”

Phone- Ubersocial/TwitterBE CAREFULUse discretionThursday and Fridays are the most active

days of the week for Twitter. Each taking 16% of total Twitter Use. 10-11 p.m. taking up 4.8% of tweets in a day.

A study from Buddy Media says that you get most engagement if you post at 7 a.m., 11 p.m. and 5 p.m.

I tend to post between 9-11, at noon (so people can check on their lunch break) and about 3:30

Don’t do it unless you have something to say

My helpful hints

Chance to be the expert

Makes us marketable

A voice to be heard

Easy

Research

Why Us?

Questions?