harrington design capabilities

Design Can.

harrington design company

building brands people love

“Allow myself to introduce…myself.”— Austin Powers

Got a sec?If you’re short on time, don’t worry. You’re just like most of our

clients — look for a complete listing of our capabilities on Page 9.

But I’m inviting you to get to know us a little bit better.

Bringing first-class design to the First Coast, our mission is to

harness design’s possibilities for organizations who truly want to

discover their hidden potential. Of course, you probably won’t hear

us saying it that way all too often. But we think it. A lot. Since 2001,

it has been our unique privilege to demonstrate to companies like

yours just how much design can do for business. Our very reason

for being is to put the tools of design to work on behalf of a specific,

pragmatic purpose: to help our clients differentiate, compete and

win.

In the following pages, you’ll become acquainted with our

methodology and the people responsible for it. A review of some

past projects and our client list will also give you a pretty good

picture of our capabilities.

Let’s have a conversation about where you are and where you want

to be. Together, we’ll explore the question:

What can design do for you?

Jeffrey Harrington, AIGA

President and Design Director

Harrington Design Company

A clearly-defined brand plan, a

precise creative strategy or even

a carefully-nuanced positioning

statement helps consolidate focus

and resources. A consistent tone

and aesthetic ensures all impressions

and interactions work to build one

singular brand and garner the same

piece of mind share.

Design can

unify

Design can

transform

A new logo, an updated web site, a

new name or tagline — all may be the

visible outcomes of a design project.

But transformation need not stop at

the visual. Even a slight shift in how

you’re perceiving your company and

your targets can invigorate the entire

enterprise and help spearhead a new

corporate destiny.

From external targets such as

prospects, current clients and

investors to internal targets like

employees, the right messaging

strategy executed to the letter

(visuals, type and copy) works to

create a unique emotional set of

expectations. The bolder the promise

and the more faithfully it’s kept, the

stronger the brand.

Design can

motivate

Design can

inspire

In addition to providing

compelling imagery and concepts,

often the design process itself

becomes the catalyst to new

efficiencies, new initiatives, new

markets and new revenues. Our

clients inspire us to do our best

work. Our aim with our work is to

return that noble favor.

brand developmentbrand discovery | strategic positioning | market research | name & tag generation

corporate identitylogos | stationery | kit folder | brand standards

marketing materialsprint ads | annual reports | brochures | sales materials | presentations | invitations & announcements

web & interactiveweb sites | content management | intranets | ecommerce | search engine marketing | enewsletters

public relationsannual plans | press releases | event planning | media training

advertising*

radio & television advertising | media planning & buying

what we do

*services provided through our strategic partners

evaluateBrand building represents an organic, evolving process; its success

presumes a commitment to continuous improvement. We continually

ask: what’s working, what could have been better, what have we learned,

what’s next?

how we do it

produceHere, we execute to your specifications with an emphasis on both quality of

workmanship and timeliness of delivery. Rigorous testing, especially on the

web side, ensures functionality meets the user experience we’ve designed.

refineTypically, a consensus builds around one of the executions and only a few

revisions are required to ensure the process hasn’t deviated from your

strategic marching orders. When appropriate, we may suggest research

or user testing to bolster the success of a campaign or roll out.

designEquipped with an approved strategy and your project parameters, the

creative explorations can begin with all energies directed in their proper

direction. From a field of rough sketches or computer comps, the client

selects one to three for further development.

discoverVia extensive Q&A, strategic analysis and competitive benchmarking,

including both client-provided inspiration, as well as our own, we collaborate

to achieve a set of business objectives and communications criteria.

Jeffrey brings 10 years of experience

as a designer and strategic branding

consultant. His client roster includes

Fortune 500 companies, professional

services, healthcare, travel and

tourism and non-profit organizations.

His previous experience includes

five years as Art Director for St.

John and Partners. His expertise

is in strategic brand development,

identity development, collateral

materials and brand-enhancing Web

sites. Jeffrey currently serves as

Advisory Board of the Jacksonville

Chapter of the American Institute of

Graphic Arts. His work is recognized

by the AIGA, How Magazine, the

Southeast Regional Addys and

mostly important, his clients.

He graduated with a BA in Graphic

Design from Flagler College.jeffrey harrington

design director

our team

Chris’s career started as an intern

with Harrington Design Company and

soon his talent for impressing clients

with graphic prowess made him

indispensable. Chris’s wide range of

interests include photography, music,

art and illustration. Together these

interests combine and allow Chris to

take a client’s corporate needs and

create unique branding pieces. In

2003, Chris graduated from Florida

Community College of Jacksonville,

where he received an Excellence

Award Recipient of the FCCJ Graphic

Design Program.

chris salvadorgraphic designer

our team

our view

our digs

where we work

Florence Haridan

Business Coach

Gathering

904 612-3934

florenceharidan@gathernow.com

Dr. Charles Travis

President

Logos University

8159 Arlington Expressway, Suite 29

Jacksonville, Florida 32211

904 745-3311

drt@logos.edu

Mark Middlebrook

Vice-President

The Middlebrook Company

1200 Riverplace Blvd.

Suite 902

Jacksonville, Florida 32207

904 393-9020

Christopher Heacox

Executive Director

Riverside Fine Arts Association

1100 Stockton Street

Jacksonville, Florida 32204

904 389-6222

chris@riversidefinearts.org

Leana Gallagher

Managing Partner

The Ribault Club

904 556-6235

leana@theribaultclub.com

Bob Hawkinson

Owner

TLC Total Lawn Care

6655 Blanding Blvd

Jacksonville, Florida 32244

904 771-8889

Bob@TLCTotalLawnCare.com

et cetera

selected client history

affiliations

referencesAmerican Institute of Architects1.

Citi Cards2.

Downtown Jacksonville (Downtown Vision, Inc) 3.

Duval Ford 4.

eMusic.com5.

Engle Homes 6.

Florida Department of Environmental Protection7.

Jacksonville Urban League 8.

Harris, Guidi, Rudolph, Dunlap & Rosner9.

Landstar Trucking 10.

New England Health Imaging11.

Predator Cues12.

Rink Design Partnership 13.

Riverside Fine Arts Series 14.

Salvation Army 15.

SaniGLAZE International 16.

Southwest Occasions 17.

TLC Total Lawn Care 18.

University of North Florida 19.

WellFlorida Council 20.

AIGA member since 1995, Advisory Board 1.

University Club, Young Executive Board2.

FCCJ, Advisory Board3.

Put your faith in our experience. Investing in our track record pays dividends.

lean on us

why choose us?

what we look for

Now that you know what we expect, here’s what you can expect from us:

The highest caliber of work1.

The passion and professionalism of the best and 2.

brightest in the industry

Choices and recommendations that are 3.

consistent with both your stated objectives and

our philosophy of how to help brands grow

A commitment to your success that includes 4.

leveraging our relationships to your advantage

The unwavering dedication of an ally who works 5.

to support your competitive edge

Before we take on a client, we consider a few things:

Opportunities to do our best work1.

Clients who understand the value of our work 2.

and respect the need for a well-managed

design process

An openness and willingness to transcend 3.

the ordinary

unifycreative samples

harrington design company

World Golf Village Hall of Fame

portfolio samples

TLC Total Lawn Care ad

portfolio samples

Rink Design Partnership Inc. proposed web design

portfolio samples

Riverside Fine Arts Web site

portfolio samples

Ritz Chamber Players ads

portfolio samples

Predator Cues web site

portfolio samples

MarketThreads.com identity

portfolio samples

Manifest Equity website

portfolio samples

Longleaf Mitigation

portfolio samples

The Law Office of Jason Porter Identity

portfolio samples

Gathering Web site

portfolio samples

My Engle Homes

portfolio samples

Citi Group - mulitmedia presentation

portfolio samples

Capital One Dossier

portfolio samples

Beaux Arts Ball invite

portfolio samples

A I A J A C K S O N V I L L E P R E S E N T S

N E W Y E A R ’ S E V E

A T 9 T H & M A I N

B E A U X A R T S B A L L . O R G

I L L U S T R A T E D B Y E F F I E M I T S I O S

Amelia Nature brochure

portfolio samples

AIGA Martini Poster

portfolio samples