gunter pauli - blue economy
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Change the Business Model for Energy and Water
Prof. Dr. Gunter PauliFounder of ZERI
Author of The Blue EconomyChairman of the Board Novamont SpA
ERPAthens, Greece
31st of March, 2015
Tuesday, March 31, 15
Tuesday, March 31, 15
Tuesday, March 31, 15
Tuesday, March 31, 15
Tuesday, March 31, 15
Biodegradable and Renewable
Tuesday, March 31, 15
Biodegradable and Renewable
Not Sustainable
Tuesday, March 31, 15
REPORT TO THE CLUB OF ROME38 editions +one million copies sold
BLAUWE ECO-NOMIE
10 JAAR 100 INNOVA TIES 100 MILJOEN BANEN
GUNTER PAULI
R A P P O R T A A N D E C L U B V A N R O M EBLAUWE ECONOMIE GUNTER PAULI
Japan Hungary ChinaNetherlands France USA
Italy
Korea
Gunter Pauli
LA ECONOMÍA
AZUL
100 MILLONES de EMPLEOS
100 INNOVACIONES10 AÑOS
PVP 24,00 eISBN 978-84-8383-304-9
Gun
ter P
auli
LA E
CO
NO
MÍA
AZ
ULEn tiempos de zozobra económica, cuando los expertos parecen in-
capaces de ofrecer otras soluciones que no sean parches o recetas con los mismos modelos, apenas disimulados, que han causado la crisis global, la propuesta de Gunter Pauli desprende el aroma de lo revolucionario y lo posible a la vez. Revolucionario porque va más allá de dos modelos que se han revelado inefi caces: la economía fi nancie-ra, basada en el crédito y la deuda, y la «economía verde», que trata de preservar el medio ambiente a costa de grandes inversiones que la vuelven inviable. La «economía azul» parte de una premisa sencilla: servirse del conocimiento acumulado durante millones de años por la naturaleza para alcanzar cada vez mayores niveles de efi cacia, respe-tando el medio y creando riqueza, y traducir esa lógica del ecosiste-ma al mundo empresarial.
Pauli sugiere estimulantes posibilidades: desde aplicar el diseño bico-lor de la piel de las cebras o la estructura de los termiteros a la arqui-tectura bioclimática, a teléfonos móviles que se recargan sin batería gracias a la diferencia de temperatura entre el aparato y el cuerpo humano, pasando por la reutilización de los desechos mineros o agrí-colas. Presentado como informe para el Club de Roma, La economía azul expone cien iniciativas empresariales innovadoras que pueden generar cien millones de empleos en los próximos diez años: inno-vaciones reales, científi camente contrastadas y económicamente via-bles, algunas llevadas ya a la práctica, que señalan una vía alternativa hacia un mundo mejor.
«Las ideas y los estimulantes conceptos expuestos en esta obra merecen que les prestemos toda nuestra atención.»
ELIE WIESEL (Premio Nobel de la Paz 1986)
«Sus ideas pergeñan un modelo empresarial sostenible y competitivo basado en las innovaciones que ofrecen a los inversores y a la sociedad benefi cios fi nancieros, sociales y ambientales. Estas posibilidades de alcanzar la sostenibilidad, la paridad y el benefi cio económico no sólo resultan atractivas sino tremendamente convincentes.»
STAN SHIH (fundador de ACER Computers y presidente de IDSoft Capital Venture Fund)
«La economía azul propone un nuevo tipo de economía, regida por la innovación y la creatividad, para que la ponga en práctica la próxima generación de emprendedores sociales. Necesitamos una economía como ésa y nadie mejor situado que Gunter Pauli para ofrecérsela al mundo.»
WENDY LUHABE (rectora dela Universidad de Johannesburgo)
GUNTER PAULI (Amberes, 1956) se licenció en Económicas por la Universidad de Loyola en Bélgica y obtuvo un MBA en el INSEAD francés. Este polifacético empresario y prolífi co escritor, que ha vivido en Francia, Suecia, Estados Unidos y Japón, impulsor de varias iniciativas empresariales de gran éxito y miembro de prestigiosas instituciones internacionales, fundó en 1994, con el apoyo del gobierno japonés y la United Nations University en Tokio, la Zero Emissions Research Initiative. De su experiencia como empresario y de sus refl exiones teóricas surgió un modelo de negocio que primaba, desde presupuestos éticos y científi cos, la creación de capital social y el respeto al medio ambiente sin descuidar el benefi cio económico, tomando como referencia los ecosistemas naturales.
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Gunter Pauli Translated by:Mahmoud Abdollahzadeh(Ph.D)
The Blue Economy10 Years 100 Innovations 100 Million Jobs
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Arabic
Vietnam
RussianSwedishBasque
IndonesiaBraille
PortugueseCroatianSerbian
....
Tuesday, March 31, 15
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Who?
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Green
Expensive
Subsidized
Taxes
Cut costs
Tuesday, March 31, 15
Green
Expensive
Subsidized
Taxes
Cut costs
Innovative
Competitive
Jobs
More Value
Blue
Tuesday, March 31, 15
A New Growth Strategy
Tuesday, March 31, 15
A New Growth Strategy
Re-create links of primary sectors with industryFocus on value added - not cost cutting
Cluster Innovations
Re-industrialize
Start with Locally Available Resources
Create what did not exist beforeRebuild "The Commons"
Eliminate what is not needed, toxic and unsustainableTuesday, March 31, 15
Tuesday, March 31, 15
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Five Challenges
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Five Challenges
water
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Five Challenges
water
energy
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Five Challenges
water
energy
jobs
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Five Challenges
water
energy
jobs
mobility
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Five Challenges
water
energy
jobs
mobility
subsidies
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11.5 MW Wind Park & Hydro Power
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2x water 1/2 price
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renewable energy
2x water 1/2 price
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organic agriculture
renewable energy
2x water 1/2 price
Tuesday, March 31, 15
organic agriculture
renewable energy
2x water 1/2 price
sustainable fisheries
Tuesday, March 31, 15
organic agriculture
renewable energy
2x water 1/2 price
scientific tourism
sustainable fisheries
Tuesday, March 31, 15
organic agriculture
renewable energy
2x water 1/2 price
scientific tourism
free WiFi for all
sustainable fisheries
Tuesday, March 31, 15
organic agriculture
renewable energy
2x water 1/2 price
scientific tourism
free WiFi for all
sustainable fisheries
an island with a future
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Go against the logic of prevailing science
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Tuesday, March 31, 15
Tuesday, March 31, 15
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Tuesday, March 31, 15
Tuesday, March 31, 15
Tuesday, March 31, 15
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Hospital closed due to lack of patients
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Use resources that are abundant, yet unused
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animal feed enzymes for cheese
Tuesday, March 31, 15
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Tuesday, March 31, 15
Create what no one can even imagine
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Increase efficiency beyond logic
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Tuesday, March 31, 15
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Solarus, Sweden
Tuesday, March 31, 15
Compound parabolic concentrator
� Light Construction � Low Cost Recycled Materials � Modular � Scalable � Can be used anywhere
Solarus, Sweden
Tuesday, March 31, 15
Solar power & cooling
Solarus PVT Stnd PV
Solarus PVT-modules can produce more energy compared to standard PV technologies, with 6-8 times the average output, thus enabling very low cost energy (even without subsisdies).
Solarus, Sweden
Tuesday, March 31, 15
© Gunter Pauli
Tuesday, March 31, 15
If it works in Sweden it will work in everywhere!
© Gunter Pauli
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© Gunter Pauli
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If we only teach our children what we know ...
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Fables
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set targets
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set targets
define strategies
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set targets
define strategies
inspire children
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5
bess.ktk.pte.hu
See you in July 2015 at the Blue Economy Summer School
Tuesday, March 31, 15
@MyBlueEconomyTHANK YOUwww.TheBlueEconomy.org
Tuesday, March 31, 15
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