gulf coast hug meetup june 2015

@GulfCoastHUG • @sproutcontent

The Marketing Mindshift

AGENDA

① What is a HUG?② The Shift to Inbound Marketing③ How You Change the Game④ Tools to Get Started

@GulfCoastHUG • @sproutcontent

1 What is a HUG?

@GulfCoastHUG • @sproutcontent

What is a HUG?

HUGs are a quarterly meeting for inbound marketing professionals, Hubspot customers and non-customers to:

• Share ideas• Learn about best practices• Enjoy snacks• Meet other inbound practitioners• Share the Hubspot love

@GulfCoastHUG • @sproutcontent

@GulfCoastHUG • @sproutcontent

Over 100 HUGs Worldwide

Why Now?

Why not?

• Growing pool of inbound marketers in the area• Hubspot Gold Agency

@GulfCoastHUG • @sproutcontent

2 The Shift to Inbound Marketing

@GulfCoastHUG • @sproutcontent

@GulfCoastHUG • @sproutcontent

The Old Marketing Playbook is Broken

@GulfCoastHUG • @sproutcontent

People Have Changed How They Live

Marketers must adapt

@GulfCoastHUG • @sproutcontent

More Cost Effective

@GulfCoastHUG • @sproutcontent

More Impactful

@GulfCoastHUG • @sproutcontent

Creates Long Term Relationships

@GulfCoastHUG • @sproutcontent

Makes Marketing that People Love

By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive.

3 How You Change the Game

@GulfCoastHUG • @sproutcontent

@GulfCoastHUG • @sproutcontent

How You Change the Game

“Screw ‘sexy.’ Be helpful.” – Dan Moyle

@GulfCoastHUG • @sproutcontent

Solve Problems

When your customer has a problem, they should find you.

@GulfCoastHUG • @sproutcontent

Be a Giver

There is no such thing as “secret sauce.”

@GulfCoastHUG • @sproutcontent

Speak P2P

@GulfCoastHUG • @sproutcontent

Gain Trust

• Facts and stories builds more trust than flash and flare

• Trust builds relationships.

@GulfCoastHUG • @sproutcontent

Use Data to Measure Success

Goal Progress Feb March April

Visitors 2000/mo. 125% 2,626 2,997 3,342

Social 500 visits/yr. 105% 32 42 55

Leads 25/mo. 167% 37 49 53

Customers 8 38% 4 3 4

Revenue $29,760/mo. 85% $53,431 $15,689 $34,315

4 Tools to Get Started

@GulfCoastHUG • @sproutcontent

@GulfCoastHUG • @sproutcontent

Create Personas

@GulfCoastHUG • @sproutcontent

Develop SEO Strategy

@GulfCoastHUG • @sproutcontent

Create a Strategic Content Calendarwww.hubspot.com/blog-topic-generator

@GulfCoastHUG • @sproutcontent

Get Your Tracking in Place

@GulfCoastHUG • @sproutcontent

Save the Date

Save the Date for our Next HUGWest Florida Main Library Wednesday, August 265:30pm-7pm