guest lecture tilburg university

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So how did I end up here?

Once upon a time...

2003 ‘Business Communicatie & Digital Media’

2004 ‘Business Communicatie & Digital Media’

2005 Business Communicatie & Digital Media

2006 Vidar - Chairman of the Board

2007 Business Communicatie & Digital Media

Design of Business Communication

‘Evaluation’

Plus-minus method for text evaluation

Could be useful for ...?

Flashforward...

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The easiest and most fun way to collect feedback on a webpage

Demo: Mint & Trust

http://usabilla.com/rate/20265628864c8/

PromotePromote the survey on social media, by e-mail, or integrate a test on your website.

21 3FeedbackParticipants give feedback with points & notes on top of the webpage or image.

AnalyzeResults are visualized with heatmaps and plots.

CreateSet up a visual survey to gain insight in how your users experience a webpage or image.

4

How does Usabilla work?

Measure behaviorHow do people feel and think

about your website?What do people do on your

website?

Measure attitude

Online user research

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30%60%

+ 6500 other researchers, designers, and UX professionals

Freemium model

Visitors:

Users:

Customers:

AcquisitionContent (demo cases), social media, participants free & paid tests, sponsoring, partnerships, SEO, online advertising, and events.

ActivationInspiring demo cases, partnerships, newsletters, simplified test setup, guides, how-to’s, workshops, referral, and amazing support.

RetentionStimulate test repeat, pro-active support, product enhancements, and partnerships.

A continuous feedback loop

CreateSelect questions and embed an invitation widget.

InviteInvite 0 - 100% of visitors to answer one or more questions.

AnalyzeAnalyze individual responses, trends, benchmark, and combine with other sources.

CollectVisitors participate in a survey and provide insights with points & notes.

OptimizeUse user inspired insights to optimize your website.

Future

‘Evaluation’?

Analysis Design Evaluation Implementation1 2 3 4

CC http://www.!ickr.com/photos/yandle/3231980616/

CC http://www.!ickr.com/photos/twschulz/1598096681/

Focus groups

‘Academic’ vs ‘Real’ world

Academic ‘experiments’: formal, n, validity, etc

‘Real’ tests: information, fast, actionable, iteration

Analysis Design Evaluation Implementation1 2 3 4

“We’re going to test our website. We planned a full week of lab tests to find all usability issues of our new redesign.”

Mr. X

Sure...

“We’re going to test our website. We planned a full week of lab tests to find all usability issues of our new redesign.”

Mr. X

“We might be able to find some time (and

budget) next year to test our recently

launched website.

Probably not. ”

“And if we do, we already spent way too much on our new

redesign (which is, by the way, the

best thing we ever built)”

Mr. X

Testing is important. Right?

CC: Original picture by MrFink

Solution.

Simplify, fast data collection, rapid iterations.

challenge

sitemapusecases

mockupclickable demoproduct

wireframepaper prototype

Build a toolbox.

My favorite: online

Let’s make this less boring.

Explanation....

(this might be bit hard)

You

You

Me

You

Me

(voice)

Your current toolbox?

Offline & online

http://remotetesting.comhttp://userfly.com

http://usertesting.comhttp://clixpy.com

http://google.com/analyticshttp://omniture.com

http://surveymonkey.comhttp://wufoo.com

http://polldaddy.comhttp://www.clicktale.com

http://crazyegg.comhttp://openhallway.com

http://getclicky.comhttp://kampyle.com

http://userzoom.comhttp://feedbackarmy.com

http://chalkmark.comhttp://fivesecondtest.com

http://userplus.comhttp://balsamiq.comhttp://intuitionhq.com

http://optimalworkshop.cometc

Cheatsheet

Some ideas...

Interesting tools?

What do we measure?

What do you read?

What could I use to measure X?

How do I start?

How do I increase my market value as a DBC graduate?

What are the most awesome web companies in Holland?

Are you hiring?

50+ tools

Thanks for your attention.

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paul@usabilla.comNL: +31 6 411 87 128US: +1 415 992 5574

Skype: pveugenGtalk: paul@usabilla.comhttp://twitter.com/pveugen

Paul VeugenFounder / CEO

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