growing wal-mart financial services by serving the …growing wal-mart financial services by serving...

Jane ThompsonVP & President, Wal-Mart Financial Services

June 9, 2008

Growing Wal-Mart Financial Services by Serving the Underserved

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Wal-Mart Financial Services: Save Money. Live Better.

Our company’s purpose is our reason for being

Saving people moneySo they can live better.

Wal-Mart Financial Services Mission Statement

Help our customers live better lives through our financial products and services

Wal-Mart Financial ServicesBrand Positioning

Wal-Mart Financial Services provides financial tools to help our customers live better because only WFS

delivers savings, access, and convenience

Business Objective Serve the needs of the Unbanked/Underserved

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WFS Customer Target

• 73 million underserved in the U.S.

– 45 million “underbanked”

– 28 million “unbanked”

Source: Center for Financial Services Innovation

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Start with Customer Needs

Cash ChecksPay Bills

Transfer Money

ConvenientSafe and Reliable

A Place I Can Trust

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Provide Basic Services + EDLP

Check CashingMoney OrdersBill Payment

Money Transfers

One-Stop ShoppingWhere I Shop Each Week

At Every Day Low Prices, Of Course

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Price It Right … “Clarity of Offering”

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Save our Customers Money

$5.5 to 7.0 Million Customer Savings per Week$330 Million for FY08

Based on Internal Calculations of Pricing vs. Primary Competitors

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Results: Rapidly Growing Business

2.5 to 3.5 Million Financial Services Transactions per Week

Money Orders Money Transfers Check Cashing

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WFS Strategy Evolution

Provide BasicMoney Services

Build PlatformsFor Growth

InnovateFor Growth

Product DrivenCheck CashingMoney Orders

Money TransfersBill Payment

Integration DrivenWM MoneyCenter

WM MoneyCenter ExpressWM MoneyCard

Technology DrivenCard Technology

Payment TechnologySelf Service

Phase I

Phase II

Phase III

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Dedicated Location Platform for Growth

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Milestone: 500th Wal-Mart MoneyCenter in June

• Our “Home” in the store

• Will reach 1,000+

locations over next year

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Dedicated Card Platform for Growth

• Easy to get– Purchase at any participating Wal-Mart– No bank account or credit check required– No overdraft fees—spend only what you load

• Easy to use– Use anywhere Visa® debit cards are

accepted– Pay your bills, shop online, pay at the pump,

cash at ATMs• Reloadable

– Use cash, payroll check, MoneyPak or direct deposit

• Safe– $0 liability for unauthorized use if your card is

lost or stolen

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Milestones for Wal-Mart MoneyCard in June

• One million+ cards sold

• One billion+ dollars loaded

• 80%+ of card holders would recommendto a friend

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Wal-Mart MoneyCard: Integrated with Other Services

• Provide customers with the freedom to spend stimulus dollars as needed – safely

– Free stimulus check cashing with no purchase required

– Rebate purchase price of Wal-Mart MoneyCard

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Milestone: Wal-Mart MoneyCard in Stimulus Check Cashing Campaign

Wal-Mart Economic Stimulus Commercial

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Wal-Mart MoneyCard Student Edition: New Customer Target

• Convenient for students and parents– Two cards / One account– No overdrafts– Instant reload access at Wal-Mart

• Daily text balance alerts andonline statements

• Integrated with Wal-Mart’sBack to School program

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New Service Coming Soon: Walk-In Bill Payment

• Pay your bills where you shop

• Immediate proof of transaction

• Available online through the Wal-Mart MoneyCard

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Customers Can Pay Thousands of Bills at their Neighborhood Wal-Mart

Top Billers

• AT&T• Dish Network• DirecTV• Capital One Credit Card• Verizon• AT&T Mobile• Local Utilities

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Focus for the Future

INSIGHTinto our

customers needs

INNOVATIONthrough technology

and partnerships

INTEGRATIONwithin Wal-Mart