growing the mcdonald's brand
Post on 17-Jan-2017
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Growing the McDonald’s Brand
Submitted By:Piyush KapoorPGP/01/011IIM Sirmaur
Challenges to McDonald’s
Market Penetration
Localizing the Slogan
Market Development
Product Development
Diversification
Connection with Customers
Brand Value of McDonald’s
Most valuable Fast Food Brand
In 2016
Global Sales of McDonald’sSales has been
Declining since 2013
Unsuccessful Brand Association
Disclaimer:These slides have been prepared under the guidance of Prof. Sameer Mathur for the Brand Management Course at IIM Sirmaur
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