green marketing invite

8/2/2019 Green Marketing Invite

http://slidepdf.com/reader/full/green-marketing-invite 1/2

About the Conference

“Man is a complex being:he makes deserts bloom and let lakes die”.

The production of goods and rendering of service has created many environmental issues and therefore, there are many approaches to howst

companies can market their eco-friendly offerings. Green marketing in the motto of 21 century organizations - it is a way to brand the marketing

message in order to capture the mind share.

Green marketing also known as sustainable marketing, environmental marketing, green advertising, ecological marketing, organic marketing -

consists of all the activities designed to generate and facilitate any exchanges intended to satisfy human needs or wants with minimal detrimental

impact on environment. The operational sustainability, green offerings, sustainable marketing and care for environment are some of the focus areas

of Green Marketing.

The national conference on “Green Marketing and The World” aims at providing the platform to the researchers for intense discourse on various

opportunities and issues involved in Green Marketing.

Eminent Key speakers from academia as well as corporate sector shall be involved to further enhance value of the knowledge

delivered and shared.

We invite authors from corporate sector and academia including executives, researchers and students to submit their original papers,

articles, book reviews, dissertation extracts on following indicative sub-themes (but not limited to) for consideration and acceptance. AuthorGuidelines may please be followed for submission. Certificate/undertaking to originality of the content must be submitted by the author(s).

Please refer our registration form / website for Author guidelines.

Era of Green Marketing Green Myopia Green Offerings

Green Wash Green Sentiments Product & Process Innovation

Factors affecting Green Marketing Impact of Green Marketing on Consumer Behaviour Branding Considerations

Consumers Awareness and Preferences New Trends in Packaging

Trends in Green Marketing Segmentation for Green Marketing Changes in Processes

Cases in Green Marketing Green Marketing Pricing Practices Delivery Considerations

Initiatives in Indian Industry Distribution Strategies

Global Practices

Government Role Corporate Social Responsibility Campaigning Green Messages through Social MediaNGO's Role Environmental considerationsChallenges in Green Marketing

Speakers

Sub-Themes

Introduction Consumer Attitudes Green Marketing Mix  

Trends & Practices

Issues in Green Marketing Communicating Green

Organized by

Sinhgad Techinical Education Society’s

Sinhgad Institute of ManagementS. No. 44/1, Vadgaon (Bk.), Off Sinhgad Road,

Pune - 411041, Maharashtra

Telefax: +91-020-24356592

In association with

University of Pune

National Level Conference on

andMarketing  

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9 -11 March, 2012

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&Tear Hear 

8/2/2019 Green Marketing Invite

http://slidepdf.com/reader/full/green-marketing-invite 2/2