great pinterest tips from britmums live

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Technology indexing the web’s pages People indexing the web’s content

Millions of people use Pinterest to discover, organise and do things that inspire them.

The World’s Largest Collection Of Everyone’s Favourite Things

30 billion Pins and millions added daily 5.4B total minutes per month 55 million monthly active users and growing Over 75% of usage happens on mobile

Source: comscore

The Pin A highly visual, interactive bookmark that links back to the site where it originated Added to Pinterest by people pinning from your sites and apps, or by businesses adding them directly Appears in Feeds, Boards and Search Results on mobile and web versions of Pinterest Can include rich data like availability, price, location, ingredients, article information and more Born to be saved, shared, and clicked

Discover Inspiring Pins in

Feeds, Search & Boards

Organise Pins into public

collections called Boards

Do Things like click on Pins

to buy or learn more

Why should you care about Pinterest?

Pinning happens from publishers

& brands

14 Source: Why the half-life of a Pinterest pin is thousands of times

longer than a tweet or Facebook post. Venture Beat, 6-17-13

Pinners are heavily engaged across a wide variety of categories

Source: Internal data 15

Fashion Home Decor Food Beauty Travel Parenting DIY 50M Repins

from 6M Pinners

40M Repins from

8M Pinners

65M Repins from

10M Pinners

25M Repins from

6M Pinners

13M Repins from

3M Pinners

10M Repins from

3M Pinners

60M Repins from

10M Pinners

EACH MONTH:

A huge, engaged audience

Source: Internal data 16

Education-related ideas are pinned each day. 500K+

65M+

750M+

Foodie Pins each month.

There are more than 30 billion Pins collected by people into more than 750 million boards

NUMBERS TO CONSIDER:

Half-life of a pin is much longer

17 Source: Why the half-life of a Pinterest pin is thousands of times

longer than a tweet or Facebook post. Venture Beat, 6-17-13

Tweet is a matter of minutes

Post is a few hours

Pin is lasting

Pinterest is inherently viral

Each pin is repinned around 10 times (pins are 100 times more viral

than a tweet -retweet average is only 1.4%)

Pinterest drives more traffic than Twitter, YouTube & Google+

Successful Bloggers on Pinterest

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How can you be successful on Pinterest?

There is no such thing as “too many pins” or “too many boards”.

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Descriptive and colourful captions: boards and pins.

24

Verify your account.

25

Curate content from around the web.

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about.pinterest.com/en/goodies

A bit more technical…

1. Inspire Pinning from your site and learn what works

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2. Showcase your content through pin widgets, board widgets and profile widgets

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3. Include the Pin It button

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4. Make your pins rich!

5. Don’t forget about mobile integration: Pinterest Mobile SDK for iOS and Android

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6. Develop a healthy board and content strategy

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Inspire people to pin your content Learn what works using web analytics Create an engaging presence

Lizzie Sibley Marketing Manager – Pinterest UK