google+: how to connect with your customers using google+

Connecting With Your Customers

May 31, 2014

◆ www.mediaanalyst.co.ug

◆ Confidentiality: The contents of this Presentation remain the property of The Media Analyst Limited at all times. Nothing contained herein can be put to use without the express authorisation of The Media Analyst Limited.

◆ About Me Me?!

•  Ordinary Name: Simon Kaheru !

•  @skaheru!

•  Simon Kaheru!

•  www.skaheru.wordpress.com!blog!

0792 800 080!

Best PR Agency for Ugandan SMEs

Most RELIABLE,

INNOVATIVE Ugandan SMS Firm

www.smsmedia.info

www.mediaanalyst.co.ug

◆ www.mediaanalyst.co.ug

◆ Confidentiality: The contents of this Presentation remain the property of The Media Analyst Limited at all times. Nothing contained herein can be put to use without the express authorisation of The Media Analyst Limited.

◆ About Me Me?!

•  Ordinary Name: Simon Kaheru !

•  @skaheru!

•  Simon Kaheru!

•  www.skaheru.wordpress.com!blog!

0792 800 080!

Best PR Agency for Ugandan SMEs

Most RELIABLE,

INNOVATIVE Ugandan SMS Firm

www.smsmedia.info

www.mediaanalyst.co.ug

The point here is: note the consistency of my

brand presentation. It makes what I say authentic if you follow my thread

consistently over time

Social Networkingusing digital media

platforms to interact with other people with similar

interests

It’s really about HOW you use these platforms and WHY.

Not the platforms themselves.

They’re not all the same

different platforms are used in different ways and for

different purposes; in many cases by different people

They’re not all the same

That ‘friend’ I met in Brazil during #WC2014

different platforms are used in different ways and for

different purposes; in many cases by different people

They’re not all the same

That ‘friend’ I met in Brazil during #WC2014

Family, friends, OBs+OGs, Secret admirers & admirees

different platforms are used in different ways and for

different purposes; in many cases by different people

They’re not all the same

That ‘friend’ I met in Brazil during #WC2014

Family, friends, OBs+OGs, Secret admirers & admirees

Workmates, Interesting Contacts, Celebs, Friends, Stalkers

different platforms are used in different ways and for

different purposes; in many cases by different people

They’re not all the same

That ‘friend’ I met in Brazil during #WC2014

Family, friends, OBs+OGs, Secret admirers & admirees

Workmates, Interesting Contacts, Celebs, Friends, Stalkers

Workmates, Employers, Employees, Peers different platforms are used

in different ways and for different purposes; in many cases by different people

They’re not all the same

That ‘friend’ I met in Brazil during #WC2014

Family, friends, OBs+OGs, Secret admirers & admirees

Workmates, Interesting Contacts, Celebs, Friends, Stalkers

Workmates, Employers, Employees, Peers

Friends, family, Workmates, Contacts, Celebs, Stalkers, admirers, etc

different platforms are used in different ways and for

different purposes; in many cases by different people

They’re not all the same

That ‘friend’ I met in Brazil during #WC2014

Family, friends, OBs+OGs, Secret admirers & admirees

Workmates, Interesting Contacts, Celebs, Friends, Stalkers

Workmates, Employers, Employees, Peers

Friends, family, Workmates, Contacts, Celebs, Stalkers, admirers, etc

different platforms are used in different ways and for

different purposes; in many cases by different people

Contacts, friends, “those friends” ;-)

They’re not all the same

That ‘friend’ I met in Brazil during #WC2014

Family, friends, OBs+OGs, Secret admirers & admirees

Workmates, Interesting Contacts, Celebs, Friends, Stalkers

Workmates, Employers, Employees, Peers

Friends, family, Workmates, Contacts, Celebs, Stalkers, admirers, etc

different platforms are used in different ways and for

different purposes; in many cases by different people

Contacts, friends, “those friends” ;-)

(*Insert Cantonese or Mandarin phrase describing the Group)

They’re not all the same

That ‘friend’ I met in Brazil during #WC2014

Family, friends, OBs+OGs, Secret admirers & admirees

Workmates, Interesting Contacts, Celebs, Friends, Stalkers

Workmates, Employers, Employees, Peers

Friends, family, Workmates, Contacts, Celebs, Stalkers, admirers, etc

different platforms are used in different ways and for

different purposes; in many cases by different people

Contacts, friends, “those friends” ;-)

(*Insert Cantonese or Mandarin phrase describing the Group)

See, Google+ seems to cover many more groups

We all certainly know

Or do we?!Is it:

Facebook for gmail? Social Media on gmail?

We all certainly know

Or do we?!Is it:

Facebook for gmail? Social Media on gmail?

We all certainly know

Or do we?!Is it:

Facebook for gmail? Social Media on gmail?

DISCOVERING SHARING+

We all certainly know

Or do we?!Is it:

Facebook for gmail? Social Media on gmail?

DISCOVERING SHARING+

<—You mean Customers, right?

We all certainly know

Or do we?!Is it:

Facebook for gmail? Social Media on gmail?

DISCOVERING SHARING+

<—You mean Customers, right?

Think of yourtarget audience asyour Customers

Search

Maama

Gmail Taata

This theory is NOT endorsed by Larry Page or Sergey Brin

Search+

Maama

Gmail Taata+

This theory is NOT endorsed by Larry Page or Sergey Brin

Search+

Maama

Gmail Taata+

This theory is NOT endorsed by Larry Page or Sergey Brin

The chemistry between Search &

Gmail, and the romantic atmosphere

of Social Media combined to result in a baby…inevitable

Search+

Maama

Gmail Taata+

This theory is NOT endorsed by Larry Page or Sergey Brin

The chemistry between Search &

Gmail, and the romantic atmosphere

of Social Media combined to result in a baby…inevitable

Numbers from expandedramblings.com, April 2014

Over 300million monthly active users

Numbers from expandedramblings.com, April 2014

Over 300million monthly active usersThe AVERAGE monthly time spent on Google+ is 7 minutes

Numbers from expandedramblings.com, April 2014

Over 300million monthly active usersThe AVERAGE monthly time spent on Google+ is 7 minutes

Numbers from expandedramblings.com, April 2014

Google+’s % of total social logins on websites = 32.9%

Over 300million monthly active users

There were 100million Google+

users in China in November 2013 (a

drop in THAT ocean)

The AVERAGE monthly time spent on Google+ is 7 minutes

Numbers from expandedramblings.com, April 2014

Google+’s % of total social logins on websites = 32.9%

Over 300million monthly active users

There were 100million Google+

users in China in November 2013 (a

drop in THAT ocean)

The AVERAGE monthly time spent on Google+ is 7 minutes

Numbers from expandedramblings.com, April 2014

Google+’s % of total social logins on websites = 32.9%TOTAL PERCENTAGES OF:

European social sharing - 4 US social sharing - 3

Global social sharing - 3 Asian social sharing - 3

Over 300million monthly active users

There were 100million Google+

users in China in November 2013 (a

drop in THAT ocean)

The AVERAGE monthly time spent on Google+ is 7 minutes

Numbers from expandedramblings.com, April 2014

Google+’s % of total social logins on websites = 32.9%TOTAL PERCENTAGES OF:

European social sharing - 4 US social sharing - 3

Global social sharing - 3 Asian social sharing - 3

94% of Top 50 US Law Firms have a Google+ page

Over 300million monthly active users

There were 100million Google+

users in China in November 2013 (a

drop in THAT ocean)

The AVERAGE monthly time spent on Google+ is 7 minutes

Numbers from expandedramblings.com, April 2014

Google+’s % of total social logins on websites = 32.9%TOTAL PERCENTAGES OF:

European social sharing - 4 US social sharing - 3

Global social sharing - 3 Asian social sharing - 3

94% of Top 50 US Law Firms have a Google+ page

negative Google+ user interaction with brands18%

Over 300million monthly active users

There were 100million Google+

users in China in November 2013 (a

drop in THAT ocean)

The AVERAGE monthly time spent on Google+ is 7 minutes

Numbers from expandedramblings.com, April 2014

Google+’s % of total social logins on websites = 32.9%TOTAL PERCENTAGES OF:

European social sharing - 4 US social sharing - 3

Global social sharing - 3 Asian social sharing - 3

94% of Top 50 US Law Firms have a Google+ page

53% positive Google+ user interaction with brands

negative Google+ user interaction with brands18%

The Circle of CustomersIdentify and fill it carefully+sensibly+deliberately,

remembering always that your Customer (audience) is KINGImages downloaded from various sites then edited by Simon Kaheru so, they’re mine now! Mwebale munno (twice) and Webale nnyo!

Got @gmail?

Images courtesy of cdn-english.alshahid.net & www.ains.com

Got @gmail?

Get customers tojoin the programme

PROVIDED you wantto interact with them

Images courtesy of cdn-english.alshahid.net & www.ains.com

Establish Mutual Interest

Images courtesy of www.blog.pharmexec.com & www.ugandapicks.com

Establish Mutual Interest

Sharingis

Caring;but

share theright stuffwith the

rightpeopleand youwill be

fineImages courtesy of www.blog.pharmexec.com & www.ugandapicks.com

Be Active

Be Active

but on Google

It’s like

Be Active

but on Google

It’s like

but to specific contacts

You can

Be Active

but on Google

It’s like

but to specific contacts

You can

It’s engineered so you making you positive

Be Active

but on Google

It’s like

but to specific contacts

You can

It’s engineered so you making you positive

and this icon always creates positive sentiments in people

Be Active

but on Google

It’s like

but to specific contacts

You can

It’s engineered so you making you positive

and this icon always creates positive sentiments in people

Don’t do that thing that many people do of

getting onto Google+ then going quiet; refer to the numbers on Page (not

LARRY) 7 above

Go the Whole Distance

Go the Whole Distance

Hangout

Go the Whole Distance

Hangout

Go the Whole Distance

It’s EASY on the eye

Hangout

Go the Whole Distance

It’s EASY on the eye

Hangout

Increase your Page

Go the Whole Distance

It’s EASY on the eye

Hangout

Increase your Page

RANKINGS

Go the Whole Distance

It’s EASY on the eye

Hangout

Increase your Page

RANKINGS

Lock in your YouTube

Go the Whole Distance

It’s EASY on the eye

Hangout

Increase your Page

RANKINGS

Lock in your YouTube

Go the Whole Distance

It’s EASY on the eye

Hangout

Increase your Page

RANKINGS

Lock in your YouTube

Go the Whole Distance

It’s EASY on the eye

Each post is a BLOGHangout

Increase your Page

RANKINGS

Lock in your YouTube

Go the Whole Distance

It’s EASY on the eye

Each post is a BLOGHangout

Increase your Page

RANKINGS

Lock in your YouTube

Tie in business communication

Go the Whole Distance

It’s EASY on the eye

Each post is a BLOGHangout

Increase your Page

RANKINGS

Lock in your YouTube

Tie in business communication

Go the Whole Distance

It’s EASY on the eye

Each post is a BLOGHangout

Increase your Page

RANKINGS

Lock in your YouTube

Tie in business communication

Use Google+ along with the entire suite of Google Apps and you will extract all it’s value along with a whole lot more. The best part is that it’s intuitive - once you start you just go on and on and on interacting positively with everyone and it is so simple you feel stupid you weren’t doing it before!

www.mediaanalyst.co.ug Plot 45, Bukoto Street P.O. Box 867, Kampala

Uganda

Create. Represent. Realise.

Simon Kaheru Lead Analyst

skaheru@mediaanalyst.co.ug 0792 800 080

@skaheru