going social / dma event intro & vision
Post on 12-May-2015
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Going SocialExploring Social Media
for Direct Marketing
Introduction & VisionJim Wolff, The Leith Agency
@jimwolffman
Source:Wallblog.co.uk
via@virtualewit
Source: onlineschools.org
Source: onlineschools.org
Website traffic sources changing
Source: focus.com
Source:focus.com
Source:@briansolis@JESS3
How many customers am I goingto get directly from my SocialCampaigns?
What’s going to be my CPA, myROI and my ROAS?
What Immediate sales will I get?
Source: syncapse.com
Source: syncapse.com
Source: syncapse.com
Source: syncapse.com
Schedule /
The BasicsMike Coulter, DigitalAgency.com
Next steps for brandsPhil Adams, Blonde
Social Media TrackingElaine Rosscraig, Stagecoach
session #1
Beginner’sGuidesession #2
Social MediaAt Worksession #3
ChannelingInsights
#dmasocial
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